Google QS Question - Bidding on exact domain

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marketermac

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Dec 2, 2009
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Ok, so I have 'domain.com' and I'm bidding on 'domain.com' as my keyword. There is zero competition (advertiser wise) in this niche, no trademarks, etc.
My ad's title is 'domain.com', and uses a simlar desc. as appears in the SERPs for my domain.

Yet I can't get my QS above 3. My site ranks #1 for 'domain.com' in the SERPs, wtf don't I have a perfect QS with this keyword? What am I overlooking?
 


marketermac said:
Ok, so I have 'domain.com' and I'm bidding on 'domain.com' as my keyword. There is zero competition (advertiser wise) in this niche, no trademarks, etc.
My ad's title is 'domain.com', and uses a simlar desc. as appears in the SERPs for my domain.

Yet I can't get my QS above 3. My site ranks #1 for 'domain.com' in the SERPs, wtf don't I have a perfect QS with this keyword? What am I overlooking?
Click to expand...

Yes, that's how it works, because nobody has ever bid on that keyword before that means there's no history with Adwords whatsover.. you need to establish that history by bidding high first & maintain a high CTR to get a good QS. Failing to do so and you'll get slapped after a few days/a week.
 
The required CPC(with my QS) to have my ad appear is $4. This is the dumbest system ever if I have to burn through $4 clicks on something that should be a few cents. God I'm frustrated.
 
marketermac said:
The required CPC(with my QS) to have my ad appear is $4. This is the dumbest system ever if I have to burn through $4 clicks on something that should be a few cents. God I'm frustrated.
Click to expand...

Delete the keyword, the ad and start a new campaign all over.

But this time, start your bid at $10 and gauge what's the max they want you to pay. You're not going to pay $4.00 if you can maintain a decent CTR, the CPC will get lower and lower over time. This is just how the system works. Either you're in or you're out.
 
are you the original owner of domain.com? Like did you just recently acquire it?

have you ran any campaigns with it before? if not, then do what prince said. altho it's hella odd... if it's exact match with the domain name your QS should start at 7/10. I think you've given google some reason to think you're not, or whoever has ran campaigns with that domain before is not capable of sustaining high CTRs.
 
juntao65 said:
are you the original owner of domain.com? Like did you just recently acquire it?

have you ran any campaigns with it before? if not, then do what prince said. altho it's hella odd... if it's exact match with the domain name your QS should start at 7/10. I think you've given google some reason to think you're not, or whoever has ran campaigns with that domain before is not capable of sustaining high CTRs.
Click to expand...

I am the original owner, and have never run any adwords campaigns on the domain in question. I was able to get a QS of 7/10 on 'domain name com', just not 'domainname.com' which is where I've got the 3/10 and problems. 'domain name com' is asking me for a bid of $0.08 to have the ad show, which is totally reasonable.

I'm gonna give prince's suggestions a try, I'll report back if adwords eats my lunch on the CPC.
 
Bid $4, you'll probably pay $0.10 - $0.20 since you'll be getting 20-50% CTR most likely. Any low QS will most likely drop quickly once it evaluates the high CTR. You need to test and spend money before giving up at the game with Google. Not everything is always as it seems - I have a bunch of exact match keywords that are "below first page bid" that show up perfectly fine. Not all indicators on AdWords are correct 100% of the time, or are permanent.

$4 clicks aren't necessarily a real slap - $5 or $10 have a much higher likelihood of being a "slap". 3/10 QS is nothing to fear either - 1/10 is shit, 3-6 is good, and 7-10 is great. I have keywords that run at good CTRs, low CPCs, and don't get out of the 3 range.
 
johu said:
Bid $4, you'll probably pay $0.10 - $0.20 since you'll be getting 20-50% CTR most likely. Any low QS will most likely drop quickly once it evaluates the high CTR. You need to test and spend money before giving up at the game with Google. Not everything is always as it seems - I have a bunch of exact match keywords that are "below first page bid" that show up perfectly fine. Not all indicators on AdWords are correct 100% of the time, or are permanent.

$4 clicks aren't necessarily a real slap - $5 or $10 have a much higher likelihood of being a "slap". 3/10 QS is nothing to fear either - 1/10 is shit, 3-6 is good, and 7-10 is great. I have keywords that run at good CTRs, low CPCs, and don't get out of the 3 range.
Click to expand...

nice advice!
 
Couple days ago there was a major problem within the system.
Google reported it and said they were working on it hard.

It had to do with QS, showed 3-4 QS for all keywords even those with 10.
Now its fixed
 
Just throwing this out there, but how is your on-page optimization for the keyword? Do you have any content? I assume it's good based on the SERP's, but if there is no advertiser competition and you have an exact match, I could see you getting #1 spot based off that alone since it is uncompetitive. Also, what Johu said.
 
i'm having a similar issue - google's telling me my ad isn't showing up on the first page, even though when I check my keywords my ad is right there.

I know they were having interface issues at the end of November (mis-reporting quality score: Quality Score is Busted Again: Don’t Change Your Bids ~ PPC Blog) so chances are this could still be going on.

Kind of a bad time of year for them to be having these kind of glitches...but oh well.
 
I'm curious to see how this works out. I'm used to having to bid high and work to drive the CPC way down but I'm really curious about why the price is so high in the first place. Does it match what the external keyword tool shows? I just checked a domain I used to do campaigns for and it comes out with $0.05 and this was a life insurance site.
 
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