Google PPC Auction "Exposed" - Official Video

[GoogleSearchSux]

Found this gem... great for you n00bs to understand if you are getting into search how the systems works.

Also, a some interesting advanced points for the rest of you.

http://www.youtube.com/watch?v=K7l0a2PVhPQ

 

[Sticks79]

Yeah this is a nice explanation, everyone should watch it.

 

[GoogleSearchSux]

You know no one will... cause my headline isn't linkbait enough hahaha

 

[allco]

Great video.

It does get pretty intricate around how they determine the actual CPC the advertiser pays in the end.

I don't have a shitload of experience using AdWords, but I noticed that the PPC went up in the weekends vs. the weekdays on my keywords.

On a side note, in the video at 3:01, he said "feedbook", then corrected himself, "feedback"... cool, they didn't shoot a second take and edit it.

Google's keeping it real, haha

 

[AffAholic]

this is actually a cool video. i did not know most of this.

 

[FortressDewey]

props to the OP for posting it. Good video, didn't know that....so, fair to say, content is king with how much you're willing to spend a close second.

 

[WhatupG]

Thanks

Nice post.

I have heard that you pay only slightly more than the next competitor but it's good to hear directly from google.

He seems to have conveniently forgot the "google slap mystery factor" in his quality score explanation.

 

[Dreo13]

Nice. A visualization really made it easier.