Google faces landmark lawsuit over sponsored links
A consumer watchdog is taking legal action against Google over the way it sells and displays its sponsored links, in a case that could "send shudders down the industry".
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Companies and organisations can pay to get their results featured in these areas. In the main section of the page, results are determined by Google’s celebrated algorithm, which attempts to calculate the relevance and popularity of a page using a range of criteria including the number of inbound links to each page.
“Google, by failing to adequately distinguish sponsored links from ‘organic’ search results, has engaged and continues to engage in misleading and deceptive conduct,” the Australian Competition and Consumer Commission (ACCC) said in a statement.
Google faces landmark lawsuit over sponsored links - Times Online
A consumer watchdog is taking legal action against Google over the way it sells and displays its sponsored links, in a case that could "send shudders down the industry".
...
Companies and organisations can pay to get their results featured in these areas. In the main section of the page, results are determined by Google’s celebrated algorithm, which attempts to calculate the relevance and popularity of a page using a range of criteria including the number of inbound links to each page.
“Google, by failing to adequately distinguish sponsored links from ‘organic’ search results, has engaged and continues to engage in misleading and deceptive conduct,” the Australian Competition and Consumer Commission (ACCC) said in a statement.
Google faces landmark lawsuit over sponsored links - Times Online
