"We've argued that a full load of display ads on Google.com could add $3-$4 billion in annual revenue. Many SAI readers considered this estimate too optimistic, and it might be, at least over the next couple of years. But $1-$2 billion seems easily achievable.
...
It will start small -- placing display ads on, for example, image search results. But we imagine that display ads will gradually spread throughout Google.com over the next few years."
Google Confirms Plans to Put Display Ads on Google.com: Tech Ticker, Yahoo! Finance
...
It will start small -- placing display ads on, for example, image search results. But we imagine that display ads will gradually spread throughout Google.com over the next few years."
Google Confirms Plans to Put Display Ads on Google.com: Tech Ticker, Yahoo! Finance