Google Ads

PostUp

PostUp

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Jul 11, 2011
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How does google ads know which keyword you are creating an ad for?

Can you optimize for one kw but then place an ad for a kw that gets a higher CPC?
 


Since it is newbie section:
Google Adsense -> not Google Ads.
You don't have any control over "placing an ad" (except filters). Google controls that.
 
Okay, so you do kw research and grab some kw with high CPC. Then when you get a code from Adsense to place an ad block on your site, how do you know what kw that ad is going to represent?

Does that make sense?
 
It determines what ads to place by the keywords used on the site. If they don't have ads relevant to your keywords than they will only place generic stuff.
 
You won't know. Neither will any human being, with 100% accuracy. Google's algorithm matches the ads in their inventory with your site's general theme/niche, keywords on the page, preferences of the visitor, etc.
 
Is there a site where you can identify what keywords people are searching on so that you can identify a high ranking keyword and then use that for Google Adsense?
 
PostUp said:
What's the point of researching CPC for certain keywords then?
Click to expand...

You increase the likelihood of success.

If you see a $4 CPC keyword, as long as you are not smart-priced, you can expect, say, $2-3/click. Some visitors may be shown ads based on their preferences, but overall, you can set revenue expectations based on the CPC shown. It may fluctuate wildly depending on your niche and your user demographics.

My suggestion: Continue with your journal. Get some real eCPM data for your niche from Adsense interface. Then you won't need to ask these questions.
 
you build a page for a specific keyword
adsense has a bot that reads your page and understands what's it about, so relevant ads will be displayed when you place your code on that page

the only way you have to control which ads are displayed is editing your content
 
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