globalizer.com anyone ?
- Thread starter supermaster
- Start date
Care to back that up or put your money where your mouth is?
They do run a lot in house but who doesn't?
THIS!!!!!!!!!
Fucking hate them. They pass on stale offers to affiliates. Not worth working with them, IMO.
Agree.. Who doesn't run shit in house? Most of the aff managers I talk to make their own money doing their own shit - that's part of the reason they're aff managers.
I'm working w/ 7Reach / Globalizer right now - their support blows (general), but you can get a decent Aff Manager and you shouldn't have any problems. Offers are decent as well.
What we mean by running A LOT of in house is that they actively compete with affiliates on all self-serve networks. Remember MywebTattoo? They competed with affiliates on facebook and every other self serve ad network that you know of. Plus (if I remember correctly) they did homepage buy on facebook too.
A lot of networks run campaigns inhouse, but this is something much more than that. Their internal team pretty much runs every campaign that's out there on every traffic source out there. So little surprise when they rip your campaign.
Oh and yeah their support does blow big time.
A lot of networks run campaigns inhouse, but this is something much more than that. Their internal team pretty much runs every campaign that's out there on every traffic source out there. So little surprise when they rip your campaign.
Oh and yeah their support does blow big time.
No, I insist… Please do back it up. This couldn’t be further from the truth. I implore you to back that up. Yes, of course we have an internal media buying team. Do you really think for a second any CPA network you work with doesn’t? If they don’t, are you really taking their advice and suggestions of what to run and how to run it? You’re being naïve if you think your CPA network doesn’t have an internal team.
This is not a secret we are trying hide either. Read the publisher section of our website where we announce this fact to publishers. No, we don’t run every offer out there, not even close, but sure we do test some of the offers we bring on board and not just on web. (We do email as well.) For those of you that unaware, we are not just a network. We are an agency as well. A majority of the offers we do run internally are for advertisers for whom we are the AOR. This aspect of media buying differs a bit from affiliate marketing. For those of you that don’t quite understand what this means, I’ll explain. First of all, an AOR manages the media buy of an advertiser along with all aspects you would assume. This covers contracts, creative developement, optimization, etc. Providing a real example, (I’ll use MyWebTattoo as the advertiser since iliketurtles threw this out there as his example.) We are given a monthly budget to spend on the campaign, while we are not paid a CPA, we have an eCPA we are trying to back into (which is the same CPA that our publishers were getting to run this offer). This is to ensure the profitability and longevity of the campaign for the advertiser. If we’re not backing into this, we wouldn’t be able to retain them as a client. We test all forms of media from many different outlets and are essentially laying the groundwork for an affiliate to have success with this.
Do you know how a download like this is monetized? It is monetized by a toolbar. Do you have any idea what a toolbar install is worth? It’s incredibly difficult to gauge what the lifetime value of a toolbar will be as there are a many variables that come into play. First, how long will the average user keep the toolbar installed? How many other toolbars does the user already have installed? Will they ever even enter a search query in ours? How well is the search feed being used to effectively monetize the user? Different feeds need to be tested to ensure the most profitable one is being used. Over time, you start to get a handle of what a toolbar install is really worth. This is also why with most toolbars, the CPA goes up over time. We also had to buy media to maximize the conversion rate. Different landing pages had to be tested, download processes had to be tested.
It is for these reasons, that for several months, this offer was not even available for affiliates. The advertiser/client really had no idea what their max allowable was. We received a ton of requests from affiliates to run these offers, because they were seeing them on FB, and making the assumption that they were very profitable offers. What many of you don’t know is that for a time, we were trying to back into a CPA of less than $1.00. None of you ever would’ve been able to make it work at that CPA, and in time, when we were able to get the LTV/CPA up to a reasonable number, you wouldn’t have retested it. You would’ve told us, nah I tested it, that offer sucks.
When we/advertiser were confident we had a product we knew would convert, generate ROI superior to competitive products (and yes, we knew it did because we did a lot of split-testing), we opened this up to our affiliates.
Now, we also had a lot of data on what worked best. What age/gender/geo/etc converted best. What images/copy to use. We knew these ads generated massive CTR and that CPM was the way to way to go. We passed ALL of this info to our affiliates. With more than 10K available tattoos, there was a tattoo for everyone, and smart affiliates used this to their advantage. They came up with ideas for many different niche landing pages that we had created for them, and they made a lot of money running these. And iliketurtles/pr0xyhub are probably saying, yeah and you ripped them off and ran them too. And, NO, we didn’t… why would we? What the hell would we get out of that? Again, we have a budget we are trying to spend for this client/advertiser and we need to do our best at backing into their CPA goal. If we are buying the media on CPM and trying to effectively arbitrage;
1 – we just assume more risk. What if we don’t back into the CPA? This increases the overall CPA for the client/Advertiser.
2 – Letting the affiliate solely run the page they came up with ensures greater longevity of that page while allowing us to guarantee hitting the eCPA (for that page) our client/Advertiser wants to hit and we have a happy affiliate who has his own page, and is making money. Which we also hope is going to allow them to develop a trust with us that turn into them running even more with us.
Do we run offers we are NOT the AOR on? Yes! We do have a business to sustain, but we only run verticals we are competent in. This means, these are the types of verticals where we have offers where we are acting as an agency, and we already have proven creative and hard data on targeting, traffic sources. And again, we give this info to our affiliates. We give our OWN creative, our OWN images…There is a LOT of traffic out there. We can’t buy all of it by ourselves. What does happen an awful lot though, is that we see affiliates (that don’t belong to Globalizer) ripping off our banners and jump pages. They’re not even making subtle changes, just blatantly stealing them. I have absolutely no problem with affiliates doing this that are going to run the offer through us, but I do take issue when you run the offer through another network. To those of you out there having success with our creative/pages through other networks, you should really be split-test through us. There’s a good chance you are being short-changed by your current network. I may or may not be able to match/beat your current CPA, but I’ll take the pepsi challenge any day of the week when it come to EPC. You don’t have to tell us, “I’m one of the guys ripping off your creatives, can I split test through you?” Just ask your affiliate manger what they most they can pay you on “X” offer is.
There are also times when we’ll run an offer internally at a loss, knowing full well we’re most likely going to take a loss because we have little/no experience in the vertical. But we do this when we have an affiliate that tells us, get me “X” on this offer and I’ll run it though you. To get “X”, we need to provide some traffic to the advertiser first and we’ll do this any day of the week, if we’re confident it will ensure an affiliate to run through us.
ilikeTurtles – Do you have any idea what a homepage buy costs on FB? Do you know what kind of risk of we’d be taking on, if we were running this on a CPA? Yes, we did do a homepage buy, but because this is how our client/advertiser wanted us to spend a portion of their media budget. How does this get interpreted as ripping off a campaign?
We have absolutely nothing to hide. I understand the paranoia that many affiliates have. But sometimes you have to let your guard down a little bit and look at things from the networks perspective. In many cases, if you do this, your network will help you to make more money. Ripping off our affiliates is like smoking or doing drugs. It may have a short term postive effect on us, but will also eventually kill us.
I'd also like to mention, we are not part of the recent rush of affiliates turning network. Globalizer may be relatively new, but our core group has been brokering CPA offers for advertisers we’ve had direct relationships with since before out of the box affiliate network solutions existed and we launched our first CPA network shortly after being acquired by a publicly traded company in 2005. We may be new to a lot of the affiliates on this forum, but our core has a solid reputation with many that were around BB - "BeforeBerry".
If you're not happy with your support, I'd personally like to hear about your experience. My AIM is the same as WF name. I don't know what the restrictions are for first time posters, so ping me and I'll give you all my contact info (though it is relatively easy to find).
Sorry for the long first time post everyone, just came out as I started typing. I'll try to keep future posts to a minimum.
This is not a secret we are trying hide either. Read the publisher section of our website where we announce this fact to publishers. No, we don’t run every offer out there, not even close, but sure we do test some of the offers we bring on board and not just on web. (We do email as well.) For those of you that unaware, we are not just a network. We are an agency as well. A majority of the offers we do run internally are for advertisers for whom we are the AOR. This aspect of media buying differs a bit from affiliate marketing. For those of you that don’t quite understand what this means, I’ll explain. First of all, an AOR manages the media buy of an advertiser along with all aspects you would assume. This covers contracts, creative developement, optimization, etc. Providing a real example, (I’ll use MyWebTattoo as the advertiser since iliketurtles threw this out there as his example.) We are given a monthly budget to spend on the campaign, while we are not paid a CPA, we have an eCPA we are trying to back into (which is the same CPA that our publishers were getting to run this offer). This is to ensure the profitability and longevity of the campaign for the advertiser. If we’re not backing into this, we wouldn’t be able to retain them as a client. We test all forms of media from many different outlets and are essentially laying the groundwork for an affiliate to have success with this.
Do you know how a download like this is monetized? It is monetized by a toolbar. Do you have any idea what a toolbar install is worth? It’s incredibly difficult to gauge what the lifetime value of a toolbar will be as there are a many variables that come into play. First, how long will the average user keep the toolbar installed? How many other toolbars does the user already have installed? Will they ever even enter a search query in ours? How well is the search feed being used to effectively monetize the user? Different feeds need to be tested to ensure the most profitable one is being used. Over time, you start to get a handle of what a toolbar install is really worth. This is also why with most toolbars, the CPA goes up over time. We also had to buy media to maximize the conversion rate. Different landing pages had to be tested, download processes had to be tested.
It is for these reasons, that for several months, this offer was not even available for affiliates. The advertiser/client really had no idea what their max allowable was. We received a ton of requests from affiliates to run these offers, because they were seeing them on FB, and making the assumption that they were very profitable offers. What many of you don’t know is that for a time, we were trying to back into a CPA of less than $1.00. None of you ever would’ve been able to make it work at that CPA, and in time, when we were able to get the LTV/CPA up to a reasonable number, you wouldn’t have retested it. You would’ve told us, nah I tested it, that offer sucks.
When we/advertiser were confident we had a product we knew would convert, generate ROI superior to competitive products (and yes, we knew it did because we did a lot of split-testing), we opened this up to our affiliates.
Now, we also had a lot of data on what worked best. What age/gender/geo/etc converted best. What images/copy to use. We knew these ads generated massive CTR and that CPM was the way to way to go. We passed ALL of this info to our affiliates. With more than 10K available tattoos, there was a tattoo for everyone, and smart affiliates used this to their advantage. They came up with ideas for many different niche landing pages that we had created for them, and they made a lot of money running these. And iliketurtles/pr0xyhub are probably saying, yeah and you ripped them off and ran them too. And, NO, we didn’t… why would we? What the hell would we get out of that? Again, we have a budget we are trying to spend for this client/advertiser and we need to do our best at backing into their CPA goal. If we are buying the media on CPM and trying to effectively arbitrage;
1 – we just assume more risk. What if we don’t back into the CPA? This increases the overall CPA for the client/Advertiser.
2 – Letting the affiliate solely run the page they came up with ensures greater longevity of that page while allowing us to guarantee hitting the eCPA (for that page) our client/Advertiser wants to hit and we have a happy affiliate who has his own page, and is making money. Which we also hope is going to allow them to develop a trust with us that turn into them running even more with us.
Do we run offers we are NOT the AOR on? Yes! We do have a business to sustain, but we only run verticals we are competent in. This means, these are the types of verticals where we have offers where we are acting as an agency, and we already have proven creative and hard data on targeting, traffic sources. And again, we give this info to our affiliates. We give our OWN creative, our OWN images…There is a LOT of traffic out there. We can’t buy all of it by ourselves. What does happen an awful lot though, is that we see affiliates (that don’t belong to Globalizer) ripping off our banners and jump pages. They’re not even making subtle changes, just blatantly stealing them. I have absolutely no problem with affiliates doing this that are going to run the offer through us, but I do take issue when you run the offer through another network. To those of you out there having success with our creative/pages through other networks, you should really be split-test through us. There’s a good chance you are being short-changed by your current network. I may or may not be able to match/beat your current CPA, but I’ll take the pepsi challenge any day of the week when it come to EPC. You don’t have to tell us, “I’m one of the guys ripping off your creatives, can I split test through you?” Just ask your affiliate manger what they most they can pay you on “X” offer is.
There are also times when we’ll run an offer internally at a loss, knowing full well we’re most likely going to take a loss because we have little/no experience in the vertical. But we do this when we have an affiliate that tells us, get me “X” on this offer and I’ll run it though you. To get “X”, we need to provide some traffic to the advertiser first and we’ll do this any day of the week, if we’re confident it will ensure an affiliate to run through us.
ilikeTurtles – Do you have any idea what a homepage buy costs on FB? Do you know what kind of risk of we’d be taking on, if we were running this on a CPA? Yes, we did do a homepage buy, but because this is how our client/advertiser wanted us to spend a portion of their media budget. How does this get interpreted as ripping off a campaign?
We have absolutely nothing to hide. I understand the paranoia that many affiliates have. But sometimes you have to let your guard down a little bit and look at things from the networks perspective. In many cases, if you do this, your network will help you to make more money. Ripping off our affiliates is like smoking or doing drugs. It may have a short term postive effect on us, but will also eventually kill us.
I'd also like to mention, we are not part of the recent rush of affiliates turning network. Globalizer may be relatively new, but our core group has been brokering CPA offers for advertisers we’ve had direct relationships with since before out of the box affiliate network solutions existed and we launched our first CPA network shortly after being acquired by a publicly traded company in 2005. We may be new to a lot of the affiliates on this forum, but our core has a solid reputation with many that were around BB - "BeforeBerry".
If you're not happy with your support, I'd personally like to hear about your experience. My AIM is the same as WF name. I don't know what the restrictions are for first time posters, so ping me and I'll give you all my contact info (though it is relatively easy to find).
Sorry for the long first time post everyone, just came out as I started typing. I'll try to keep future posts to a minimum.
Gretchen's ass is hot. Doesn't that count for anything?
Cloak your shit! pretend everyone is against you.
The moto is...Get some ass, protect yourself. Make money, and get some more(ass money or both)!
Cloak your shit! pretend everyone is against you.
The moto is...Get some ass, protect yourself. Make money, and get some more(ass money or both)!
