FT.com / Companies / Media - Advertisers brace for online viral marketing curbs
Review sites work on the same principle. The affiliates don't buy the products or use it. We make up the reviews. How are they going to determine ligit reviews sites from affiliate review sites?
If a blogger received a free sample of skin lotion and then incorrectly claimed the product cured eczema, the FTC could sue the company for making false or unsubstantiated statements. The blogger could be sued for making false representations.
Review sites work on the same principle. The affiliates don't buy the products or use it. We make up the reviews. How are they going to determine ligit reviews sites from affiliate review sites?