Every affiliate network says that they are one of the biggest. Personally, I've never heard of FireLead.
Just my 2 cents on advertitsing. Based on you're a new network in a VERY crowded space I suggest either finding a niche or being honest. Saying that' you're one of the biggest is only going to build distrust and have people laugh at you. Not sure if you know know much about the hertz and avis battles over the years but Hertz always has been and probably always will be the biggest car rental company in the US. And Avis was a far second, sometime in the late 80's to early 90's Avis came up with and honest campaign they use until this day which closed the gap greatly. Actually one of the largest gap closers amongst major corp's in the smallest amount of time. Are you wondering what that marketing campaign was? "Beacause we're number 2 we try harder" Honesty and truthfulness will get you a long way amongst and industy filled with shadiness and dirty traffic. As an affiliate network owner the most important thing that you can convey to affiliates is that you're trustworthy and in turn that they are going to get paid.
Do the best payouts mean something yes. Do the best converting offers mean something yes. But pretty much that's all hyperbalie and fluff. If you've been around this industry long you know that 70-80% of offers are the same across most networks. So why would you chose one network over another? That's a question you have to ask yourself and answer to find your place in a very very crowded space.
Trust and Communication are first. Variety of programs and payouts are second.
Just remember there's always another network and another program to promote.
Just my 2 cents on advertitsing. Based on you're a new network in a VERY crowded space I suggest either finding a niche or being honest. Saying that' you're one of the biggest is only going to build distrust and have people laugh at you. Not sure if you know know much about the hertz and avis battles over the years but Hertz always has been and probably always will be the biggest car rental company in the US. And Avis was a far second, sometime in the late 80's to early 90's Avis came up with and honest campaign they use until this day which closed the gap greatly. Actually one of the largest gap closers amongst major corp's in the smallest amount of time. Are you wondering what that marketing campaign was? "Beacause we're number 2 we try harder" Honesty and truthfulness will get you a long way amongst and industy filled with shadiness and dirty traffic. As an affiliate network owner the most important thing that you can convey to affiliates is that you're trustworthy and in turn that they are going to get paid.
Do the best payouts mean something yes. Do the best converting offers mean something yes. But pretty much that's all hyperbalie and fluff. If you've been around this industry long you know that 70-80% of offers are the same across most networks. So why would you chose one network over another? That's a question you have to ask yourself and answer to find your place in a very very crowded space.
Trust and Communication are first. Variety of programs and payouts are second.
Just remember there's always another network and another program to promote.