FB Page Marketers, Alert: Text Updates Are Toast

tangy

tangy

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Dec 1, 2008
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vancouver, yo
The goal of every update to News Feed is to show people the most interesting stories at the top of their feed and display them in the best way possible. We regularly run tests to work out how to make the experience better. Through testing, we have found that when people see more text status updates on Facebook they write more status updates themselves. In fact, in our initial test when we showed more status updates from friends it led to on average 9 million more status updates written each day. Because of this, we showed people more text status updates in their News Feed.

Over time, we noticed that this effect wasn't true for text status updates from Pages. As a result, the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types. This will help us show people more content they want to see. Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.
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https://newsroom.fb.com/News/787/News-Feed-FYI-What-Happens-When-You-See-More-Updates-from-Friends

We push our clients to hammer on shareable images and videos as the #1 priority, but I know a LOT of page marketers are still using text updates with links as their #1. Time to get moving on making the switch...
 


tangy said:
https://newsroom.fb.com/News/787/News-Feed-FYI-What-Happens-When-You-See-More-Updates-from-Friends

We push our clients to hammer on shareable images and videos as the #1 priority, but I know a LOT of page marketers are still using text updates with links as their #1. Time to get moving on making the switch...
Click to expand...

Get used to paying for promoted posts and ads to your fans.

Not saying viral is dead - but FB has created a culture of dependency for biz owners - any business who thought the free engagement had no strings attached will probably see organic reach plummet by ~90% this year, and had better be ready to pull out the credit card or fall into obscurity.

It's been free to play, now it's time to pay. A TON of businesses have relied on FB for customer engagement for years. Now they rely on that engagement, and it has value. FB is going to charge for it. No surprise there - I've been preaching for years to turn social media subscribers into email lists.

Sidenote: FB's new ad targeting options are freaking amazing.
 
thanks for that ;-)
I tend to be quite distrustful of the information facebook puts up there.
Never really rang true for me, most looks like to look good for clients but not necessary true.

text for links never really worked but text updates themselves are still good, they get shown more,
questions can get you loaeds of engagements (comments) and facebook will show your ads (more and cheaper) and subsequent posts more

I don't think stopping text updates with links for those whose audiences it works because of this Facebook Blog post wouldn't be wise.
Most who do anything significant probably test out both every once in a while.
If text updates continue to work better then direct links why do what they say.
They'll show what users engage with in the end.
And for me personally links directly (even with refitted images and I tried all) get shit exposure and drags everything down.
 
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