FB optimized for CPM question

[kiki88]

I had two ads running, both optimized for CPM to get likes to my page.

I was averaging less than 3 cents per like for the first 12 hours of the day, with about 50% of my budget left to go.

Then in the late afternoon, in the span of an hour, FB uses the other 50% of my budget and gets me a cost per like of 50 cents. This is with a CTR of over 2%. I didn't touch anything all day - didn't mess with the budget or anything.

What the hell am I missing here?

 

[productionhead]

 

[DreFromThaBay]

Nothing.

FB had a MAJOR issue today where around 6PM-7PM EST it capped off budgets for the day vs spreading them evenly through the day. I took a short break at 5PM and came back around 6-7 and seen I had capped budgets on every single one of my accounts already! I was shocked to see I had spent (x,xxx) so quick with their still being basically half of the day left on my account.

First time in 2 yrs I've ever noticed this and I am getting multiple reports from colleagues saying they had the same issues as well. Someone pressed the wrong button over there at FB.

 

[Paper_Chase]

zuckerberg dun goofed