?WHAT IS A PIXEL?
The pixel is a piece of JavaScript code that communicates between the website and Facebook. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
?WHY IS PIXEL IMPORTANT?
Because Pixels have a great impact on the effectiveness of Facebook advertising. If you use Pixel to run in a large customer file, the more your ads will reach the right people. You will lose a lot of customers if you ignore Facebook Pixel.
?CONDITION
Not every product can run conversion ads. Conversion ads are suitable for low-value items, so it passes the learning better. If you run high-value products, the machine learning process will not be optimal.
TIPS TO “FEED” PIXEL EFFECTIVELY
?One pixel should collect information from a specific customer group.
?A website should have more than one pixel. This is a way for you to avoid possible risks when your advertising account is locked for no reason.
?Choose valuable conversion actions that bring revenue and profits, you should only install valuable conversions.
?Setup correctly from the start, the first setup steps are very important, if there are any mistakes, it will cause Facebook to collect information or optimize the wrong audience completely.
:thumbsup:
The pixel is a piece of JavaScript code that communicates between the website and Facebook. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
?WHY IS PIXEL IMPORTANT?
Because Pixels have a great impact on the effectiveness of Facebook advertising. If you use Pixel to run in a large customer file, the more your ads will reach the right people. You will lose a lot of customers if you ignore Facebook Pixel.
?CONDITION
Not every product can run conversion ads. Conversion ads are suitable for low-value items, so it passes the learning better. If you run high-value products, the machine learning process will not be optimal.
TIPS TO “FEED” PIXEL EFFECTIVELY?One pixel should collect information from a specific customer group.
?A website should have more than one pixel. This is a way for you to avoid possible risks when your advertising account is locked for no reason.
?Choose valuable conversion actions that bring revenue and profits, you should only install valuable conversions.
?Setup correctly from the start, the first setup steps are very important, if there are any mistakes, it will cause Facebook to collect information or optimize the wrong audience completely.
:thumbsup: