Facebook daily buget question

moltar

moltar

Violating Airspace
Jul 8, 2009
987
10
0
Canada
I had set my budget to $20, and it seems like Facebook stopped displaying the ads after it hit $8 for the day. I upped it to $50 daily budget, the ads ran into $21 and stopped again. Does Facebook kinda trying to space out the ads during the day and stops showing them after it hits a certain % of the daily budget?
 


I set one at $60 this morning and it was all done by the time I drove to work (20 minutes) so I'm not sure how that works exactly... Are you paying CPC or CPM?
 
CPC and my targetting is pretty vast!! I only had 22k impressions for this campaign that targets around 90k people.
 
Facebook just spaces your ads out. If you set your budget to let's say $100, and you're biding within the suggested amount, ( Or maybe a little lower if targeting a large demographic ) then by the end of the day, that $100 should be used up.

Don't forget that if you're targeting a small demographic, facebook might not even be able to use up $100.
 
semipro said:
Facebook just spaces your ads out. If you set your budget to let's say $100, and you're biding within the suggested amount, ( Or maybe a little lower if targeting a large demographic ) then by the end of the day, that $100 should be used up.

Don't forget that if you're targeting a small demographic, facebook might not even be able to use up $100.
Click to expand...

But it's weird how it spaces them out, as soon as I upped the budget it, it showed bunch of ads and clicks and then stopped. And nothing for 4h already. It went from $8-$20 in less than an hour.
 
It just spreads ur budget out through out the day. Depending on what time it is during the day, it will spend so much of it (usually half in my experience), then the rest spread out over the day.
 
johnysc430 said:
moltar there's a huge facebook thread these questions usually go in them.
Click to expand...

I find the general "ultimate XYZ topic question thread" threads to be retarded. It's the worst way to organize information on a forum. Everything is piled into a massive thread and questions/answers can be spanned across many pages.
 
moltar said:
But it's weird how it spaces them out, as soon as I upped the budget it, it showed bunch of ads and clicks and then stopped. And nothing for 4h already. It went from $8-$20 in less than an hour.
Click to expand...

It's possible that your CTR went down the drain on the last cycle. How much are you bidding and what is the suggested bid?
 
I think it's all good. It's either displaying the ads or updating the stats in bursts. I keep refreshing, and then bam it shows like 100 more clicks. My CTR is 1.2%
 
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