facebook bogusness?

[cgtarga1]

I have a CPC FB ad with great CTR. I cloned it with the only diff being the billing=CPM.

Interestingly enough, the CPC ad has a high CTR (and therefore lots of clicks and revenue for FB). While the CPM ad has a CTR ~1/7th of the CPC ad, and therefore a REAL high effective CPC.

Whats the deal? If I didn't know better, I'd suspect FB is taking bogus click money from the CPC ad, since when I pay by CPM I get very few clicks.

 

[mGrunin]

This shit has been discuss a million times on multiple threads.

 

[cgtarga1]

This shit has been discuss a million times on multiple threads.

I guess I didn't search for 'shit'. Advanced searches for facebook and/or cpm produced nothing, prick.

 

[Sohan]

This shit has been discuss a million times on multiple threads.

Can you only imagine if you did follow through with ROIShare what the service would have been like?

 

[ppcIcon]

CPM ads have poorer position and are shown at shittier times generally. FB don't make as much dolla from CPM so treats it like a red headed stepchild. Just adapt.

 

[defelice]

Can you only imagine if you did follow through with ROIShare what the service would have been like?

why are you such a prick?

 

[canucksfan19]

how many impressions was your test...if it was a big demo, then ctr will vary a lot, especially when you go from your test budget and open it up more.

 

[iliketurtles]

There's a search function on this forum. Use it.

 

[mGrunin]

why are you such a prick?

That's the only thing the fag can do.

 

[mGrunin]

Can you only imagine if you did follow through with ROIShare what the service would have been like?

Which is why I guess I didn't follow through with it? Realized I'm not ready to run a network, and you with 2 other members made it a mission to bash each of my steps; so I cut my losses. Now fucking move on.


And to the OP, search better:
http://www.wickedfire.com/affiliate-marketing/84714-facebook-cpm-yields-lower-ctr-than-cpc.html

 

[conjamuk]

If you try a search for either CPM or CTR you will get this.

Sorry - no matches. Please try some different terms. The following words are either very common, too long, or too short and were not included in your search : cpm

And if you try site:wickedfire.com you will get very little results because the affillate marketing section is not indexed by Google. So the OP is right to start a new thread because its impossible to find anything with Vbulletins shitty search.

 

[dmurray14]

I'm a complete fucking newbie and I knew that CPM marketing on facebook always has a lower CTR due to the fact that they display it in the shittier positions because they're not getting paid per clicks anyway. Actually, I think there was just another thread about it the other day.

 

[MakeDaMoney]

I always see CPM ads get about 1/2 the CTR of my CPC ads, but if I can make CPM profitable I find the volume is WAY higher. Like the difference between spending $1k a day on the campaign and $5k.

I typically start at CPM, when volume starts to fizzle as I lower my bids I switch over to CPC and can run the campaign a little longer.

Has anybody had any success running both CPC and CPM at the sametime without it canabolizing each other? Obviously the theory is that Facebook gives CPM bidding bad traffic and I agree, but wondering if the good CPC traffic is mixed in there to and hence bidding on both would kind of screw you.

 

[bb_wolfe]

Which is why I guess I didn't follow through with it? Realized I'm not ready to run a network, and you with 2 other members made it a mission to bash each of my steps; so I cut my losses. Now fucking move on.


And to the OP, search better:
http://www.wickedfire.com/affiliate-marketing/84714-facebook-cpm-yields-lower-ctr-than-cpc.html

Don't sell me Short buddy.

And Sohan is 100% right.