I've been experimenting with FB ads for the last week or so. I'm promoting a gaming offer with a payout a little shy of $2. So I have a couple of questions for you guys to see if I can make my campaign more efficient.
I am seeing conversions, only about 3% CVR.
Some of my ads are ranging from .06 CTR to .136 CTR.
As of right now I am bidding around .25 CPM
I figure that I will spend about $400 or so on testing so i'll enough data to work with.
But on a campaign with such a low payout, what type of stats do you guys usually look for in the testing phase? ie getting CTR's above .100, higher CVR, low CPM.
I am seeing conversions, only about 3% CVR.
Some of my ads are ranging from .06 CTR to .136 CTR.
As of right now I am bidding around .25 CPM
I figure that I will spend about $400 or so on testing so i'll enough data to work with.
But on a campaign with such a low payout, what type of stats do you guys usually look for in the testing phase? ie getting CTR's above .100, higher CVR, low CPM.
