FaceBook ads Struggle!

J

jsmbiz

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Jul 11, 2010
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It's been now since monday that i decided to give FB a try with dating offers. But damn, it's so hard to get good CTR's...that are pretty much constent! I've tested 50 pics, 3 headlines, 2 adcopies...Got some clicks here & there but they always go down down down as impressions go up! Some ads got more than 1 click, but still when pvst the 5k impressions, CTR goes shit. I've even added big red/yellow or blue borders to most pics, but i can't seem to be getting those ads with good constent CTR's:S Just sucks big time. at least now the approval process goes well! lol

also, am i wrong to think that an ad that hasn't been clicked in it's first 1000 impressions wont get clicked later(at least not to get a good ctr)?

Can anybody who's now succeeding with FB give me some precious advice...tks!
 


1000 impressions is not enough. Also if you're bidding to low you're going to get crappy impressions. I would jack it up to the suggested bid max. Also try CPC you'll find a ad that works and then play with variations doing CPM so you don't burn through a ton of cash.

Also dating offers aren't the end all of aff marketing on fb.

BTW there's a huge fb thread on this board. I suggest you post in that and search through it.
 
Yeah i sevrched for the FB thread but didn't quitew find something that answered what i am wondering...lol as for 1k impression, yeah i know it's not enough, but waiting for 5k when after its first 1000 it didn't got clicked seems to never be worth it...

My aff manager told me going cpm right from the start was the way to go...I tried at first with cpc then taking a good one & making it cpm...but it just sucked:S

If dating isn't the end all of aff marketing...what is. I got two managers telling me to run dating offers first there...lol

about the bids...some say to bid lower than the suggested cause FB makes us overbid...others say to stay within the suggested! But who's right? are there any proof that bidding in the higher suggested bid, we get way better impressions than bidding low, or do we get for the same quality of impressions but at a slower delivery when bidding low?
 
Dating on FB is not an easy gig, I'm not afraid to admit. Jumped headfirst into it about 1.5 months ago, conclusions:

1. Dating ads are extremely sensitive to day parting and week parting. As Finch eloquently expressed on his blog, no one is thinking of shagging during breakfast.

2. Even if its easy to hit 50-80% ROI in foreign language markets, the volume on FB is just not there to scale reasonably. Especially with 30+ age restrictions etc. I'm sure those 12,000 Danish guys have seen it all by now, especially when there are about 2 offers that are even relevant there.

This is the classic debate of: do you want to take a piece of a small, possibly less competitive pie (50k FB demo @ 6$ payout = 300k pie) or your own small piece of a huge pie (Dream Marriage I'm looking at you)? In the venture capital world, they always pick the latter. This all depends on what you consider an acceptable daily scalability ceiling.

3. Image is very important, yes. But so is the headline. On top of that, the promise/benefit in the headline should probably be in line with the promise/benefit in the ad copy. 25 characters for headline and 130 for ad copy pushes your Ogilvy-meter to the max.

4. Get some CPM going (15k at least) for each ad variation, and make conclusions. Higher CTR DOES NOT MEAN HIGHER Conversion Rate. Don't mess this up. Curiosity clicks are bad. Convert ads to CPC to get steady traffic on FB. CPM gets throttled hard after a couple days. Track everything religiously, use prosper202.

5. If you want to spend 50$ in the next 4 hours, your daily budget should probably be at least 50 * (24 / 4), if you know what I mean.

6. Targeting a 6 figure demo isn't going to work. Maybe we missed those happy days. High 4 figure, low 5 figure demo with keyword/workplace targeting works. I'm still learning about how to properly scale. There's the approach of getting one city (Toronto) profitable, then replicating the campaign nation wide with the gleeful assumption that good ads are universal. Or there's the porting of entire campaigns to various English speaking countries, or even translation to other languages. Or there's the possibility of getting ads for all 24 year olds profitable, then copying it for 24 +/- 5. I'll probably lose some money learning this properly.

This is just in my personal experience in the past month and a half. It's easy to lose a lot, but if you don't spend and test for yourself, you won't learn jack. Not even after 100 pages of an FB ads thread, which is 90% complaints about the FB system/approval/interface.

If I can't break 100% ROI on FB dating, I'm going to need to diversify into other verticals. Dating just seems to be such a good fit for what I perceive to be the mental state of the user while they are browsing a social network.
 
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I started my first facebook campaign yesterday morning (and its dating). Yousif from PKM recommended that I start with dating. I'm bidding CPC.

Today I became profitable; targeting a niche BTW. One offer I seem to be pulling off a 40% ROI with a demographic of like 200k of 30+ users. But the volume is killing me, bidding quite some above the suggested bid, and getting only like 20k imps a day. It seems demand must be high in that vertical, so I'm going to regularly split test images starting tomorrow to achieve a high CTR and hopefully that will not only increase my ROI but also give me more Imps/Clicks as facebook will be making more money that way. With this all said I have only like 30k Imps so judging a real steady conversion rate is hard. Overall I think if I achieve a good CTR not only will a get more monies, I'll also raise my ROI and I think hitting something like 60-80% isn't out of the question with more tweaking of my LP and Pics.

Another dating offer I'm running lower paying for 18+ users. This time I got a good demographic of 1M users and I'm running that at like a real shitty 9% ROI lol. But, I'm direct linking that shit, so tomorrow I'm going to set up a landingpage like I have for the above offer so hopefully that will skyrocket my conversion rate. But this one is giving plenty of Impressions with cheaper clicks so its pretty good (running like 0.47 EPC direct linking) so as long as I stay above that it should be good.

Overall, I'm kind of happy with facebook considering I'm profitable on my second day, but really shitty ROIs so I need to work on optimizing. Another thing, which I'm pretty sure includes all forms of social media, is banner blindness. I started with day with a CTR of over .1% now , the evening they're down to .08%. New picture time, try to get up to .2 But I think I'm going to hit my niche dating until its dead then move onto a new vertical with facebook (have one in mind already, should do well).

But anyways, good luck man. Hope this might kind of help.

EDIT: Another conversion while writing this. Which I forgot to mention. The day before I was struggling with 1 conversion LOL and then I'm like fuck this, and I went to watch TV at like 12 at night. Come back at like 2 AM, and bam got 3 conversions in 2 hours while I only got 1 the whole day. Obv, way to small to measure data accurately, but like the guy above said. Dayparting could be an interesting thing, as it seems people wanna shag more in the evenings/night.
 
jsmibizI double this makes you feel any better but I'm having some of the same struggles. No hijack, but I'm still getting stuck on trying to get ads approved (but I'll leave my comments about that for the other thread)
NickARepped for sharing some very valuable pointers about getting going with dating on facebook. I think I am definitely going to go for the laser focus on smaller demographics and then try to expand from there. Finch's blog seems pretty good, and he linked to another one that looks helpful as well How to create a dating ad on Facebook for insane ROI [ Many Body Theory ]
Are you guys linking directly to the dating sites themselves or creating your own landing pages? I plan to, and will, test this myself, but right now I'm just trying to determine whether building landing page should be my top priority.
 
What's avg. CTR you got from dating ads and for what country? I'm targeted UK male 25+ and struggling with CTR about 0,04-0,05% despite of refreshing ads about 4-5 days. Any green or red borderd didn't help. Do you use any pictures except girls faces for dating ads? You all know how fb tries to find boobs on every ad (.
 
stick2Herbs said:
I started my first facebook campaign yesterday morning (and its dating). Yousif from PKM recommended that I start with dating. I'm bidding CPC.

Today I became profitable; targeting a niche BTW. One offer I seem to be pulling off a 40% ROI with a demographic of like 200k of 30+ users. But the volume is killing me, bidding quite some above the suggested bid, and getting only like 20k imps a day. It seems demand must be high in that vertical, so I'm going to regularly split test images starting tomorrow to achieve a high CTR and hopefully that will not only increase my ROI but also give me more Imps/Clicks as facebook will be making more money that way. With this all said I have only like 30k Imps so judging a real steady conversion rate is hard. Overall I think if I achieve a good CTR not only will a get more monies, I'll also raise my ROI and I think hitting something like 60-80% isn't out of the question with more tweaking of my LP and Pics.

Another dating offer I'm running lower paying for 18+ users. This time I got a good demographic of 1M users and I'm running that at like a real shitty 9% ROI lol. But, I'm direct linking that shit, so tomorrow I'm going to set up a landingpage like I have for the above offer so hopefully that will skyrocket my conversion rate. But this one is giving plenty of Impressions with cheaper clicks so its pretty good (running like 0.47 EPC direct linking) so as long as I stay above that it should be good.

Overall, I'm kind of happy with facebook considering I'm profitable on my second day, but really shitty ROIs so I need to work on optimizing. Another thing, which I'm pretty sure includes all forms of social media, is banner blindness. I started with day with a CTR of over .1% now , the evening they're down to .08%. New picture time, try to get up to .2 But I think I'm going to hit my niche dating until its dead then move onto a new vertical with facebook (have one in mind already, should do well).

But anyways, good luck man. Hope this might kind of help.

EDIT: Another conversion while writing this. Which I forgot to mention. The day before I was struggling with 1 conversion LOL and then I'm like fuck this, and I went to watch TV at like 12 at night. Come back at like 2 AM, and bam got 3 conversions in 2 hours while I only got 1 the whole day. Obv, way to small to measure data accurately, but like the guy above said. Dayparting could be an interesting thing, as it seems people wanna shag more in the evenings/night.
Click to expand...


Interesting post! I also got told by Youssif to run dating on FB instead of staying on PoF...tough he said not to waste time starting in cpc & go cpm from the start.

anyways, thanks you all for the answers so far, i'm thinking maybe dating is easy for more expert people, but for the others...we'd better go for other niches that work well over FB but that aren't as crowded & hard to make work like dating is.
 
ok guys. i am tring to understand why CPM is good on FB, but how?
Does the user actaully have to click on the ad to recieve earnings?

give me an idea on how it would work well,,,,, thank you :)
 
CPM maybe, but be prepared to receive most BS traffic as well like from apps (something like 25% of CPM comes from apps...), my most success so far with FB is with per sale offer of like $30, so just don't believe what everyone else say you to do.

Very good thing in CPM - lot of imps and fast, rumors say it's slow now comparing with CPC, but it's all lies! Test say otherwise!
 
It all varies, user need to do some action lead or sale, then you will get paid from networks. When google click on ad FB takes their earnings from you in CPC mode, in CPM when it simply shows

lol CPM lol
 
seolinker said:
CPM maybe, but be prepared to receive most BS traffic as well like from apps (something like 25% of CPM comes from apps...), my most success so far with FB is with per sale offer of like $30, so just don't believe what everyone else say you to do.

Very good thing in CPM - lot of imps and fast, rumors say it's slow now comparing with CPC, but it's all lies! Test say otherwise!
Click to expand...


So your saying CPC is better on FB? What kinds of niche works well with higher payout of 20-30$?
 
Nope, Yousif was of course right, cause you will really know faster if ad will be good or bad with decent percentage of truth on CPM. It's simply faster.

About niche - think for yourself. But what exactly you asking ? Niche is in the offer lol
 
CPM doesn't really work anymore on FB since they changed how it works a couple of months ago.

I ran CPM only for many months, like everyone else.

Now its back to CPC. I split tested CPM to CPC and CPM is just a waste of money now.
 
I also feel CPM is less worth it than CPC, as CTR's are usually lower too...and when taking a CPC campaign & turning it into CPM...usually sucks! But maybe i'm one of those to whom it does that.lol & the problem with CPC on FB is the click prices that are quite high.

Dispel, are you making money from FB? in CPC if so...i guess?
 
well some are running there also & not making money yet...Running an offer somewhere doesn't mean making money from it:p Wich was the question.

and is it working pretty well with CPC, nice profits & ROI? Would you say dating is also to stay away from? lol
 
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