Email Marketing Automation

matt.wildrick

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Jan 11, 2008
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Hey Guys,

Figured this would be a great place to put this. I've seen uBot (Which looks AWESOME) and some other automation tools, but wanted to put the word out about Adlinkr.

Adlinkr is a software as a service specifically to automate the list management and performance-based email marketing industries.

This includes automating some of the most mindless tasks that typically come with the territory when managing lists (particularly on a revshare) or multiple ESPs.

The services page will give you a pretty good idea of what's being automated: Services

But here is a partial list:

- Affiliate Revenue Stats and ESP delivery stats pulled automatically from any Network or ESP all in one place, updated automatically every 15 minutes.

- Automatic Link Generation (including direct track links) with unique SUB-ID's that identify everything one would hope to track in email marketing including: List (this means RevShare tracking, and whether or not you're deducting sending costs), Domain (The time it takes to manage data by 1 domain is now the same time it takes ot manage across all of them), Offer Vertical and much more

- Automated Suppression retrieval: You wont have to save a file to your desktop again and upload it to multiple ESPs. Adlinkr will pull it down from the affilate network and load it to multiple ESPs at once

- Automated Image Uploading: Tell adlinkr where your ESP hosts it's images (and what that image path is) and Adlinkr will pull the images out of your HTML creative (or a zip file if your assets are located there), upload it to each image server for each ESP that you have and change the img src="" value to reflect the new location of those images.

- Unsubscribe synchronization: Adlinkr has the Ability to synchronize unsubscribes across all of your ESPs at one time. This ensures (if you want it to) that if someone unsubscribes on one platform they will be removed from all of your platforms.

- Robust Reporting: Adlinkr gives you access to reports you should couldn't do manually (or you could, but it would take you HOURS to calculate and then they'd probably be inaccurate.) This includes viewing top offers and verticals by eCPM by list. List owner revenue reconciliation and affiliate network invoicing also becomes a 30 second chore.

Data Processing and List Creation: Adlinkr also contains an incredibly powerful data processor that is not only capable of processing millions of incoming and outgoing records a day, but also streamlines the data process from start to finish. It can handle data on a live feed (and will generate a posting URL for your list owners) or automate data retrieval via FTP. If you work with Data Hygiene services, it automates that process as well, and marks returned records as cleaned. IT also sets up automatic imports into each ESP and can mark records at your ESP as clicker records, thereby making it easy to import a new clicker list into a new (or existing) platform.

If anyone is doing affiliate email and is looking for an easier way to do it; or just simply wants to scale the number of lists and/or servers they manage but doesn't want the increase in work that would typically come with doing so, you MUST check out Adlinkr.