Effectiveness of vendor LPs for CPS offers?

[soultrain]

I know that it's important to create your own LP for PPC traffic. I'm wondering in general which is more effective:

1) At the end of your LP, have a link to "read more" or whatever and then direct the user to the LP of the vendor.

2) Create a full-out sales LP and simply have a "buy now" link to the product's CB check-out page.

Obviously step 1 would be less work. And I'm sure it also depends on the offer. But in general, which is more effective?

 

[wiredniko]

Split test and find out.

Testing really is the best way to find out.

Granted I have not made profit in AM yet but its amazing to see how much better one LP can outperform another one. For one of my split test I changed the title and the difference was 20% CTR in increase.