My wife is a "consultant" for a fairly popular newish product. As result she has her own website so to speak, www.product.com/wifesname. I want to get her a proper domain name, but its against to TOS to us said product name in the URL. The main keyword/product name only has about 150,000 competing pages and most longertail keywords are 50,000 or less. Should I get a URL directed towards a longtail keyword or a URL with a more rememberable name and just SEO the shit out of it?