domain name dilemma (plural vs nonplural)

[trizzy871]

hey everyone, newb here

im searching for a good domain name for my niche and i can't decide whether to add an "S" at the end of the niche word. google keyword tool is saying that almost EVERYONE adds the "S" to their search, but i think it just sounds weird that way.

For example,
bikezone vs bikeszone

Bikes with the "S" dominates google search, but it just sounds silly... its really a clash of branding vs google's damn algorithm. i really like the domain without the "S".

would i be hurting myself too much by not adding the "S"?

thanks in advance

 

[toner]

My mentor once told me "It's not what you are unsure of that will hurt you, it's what you absolutely know 100% to be true that is not."

You may think it sounds better but if the market tells you otherwise... I think you answered your own question.

You can also buy both and redirect one to the other. May be little benefit now if it's not a generic term but down the road if you have returning customers who can't spell...