Does this make sense? A bit of PPC advice needed..

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zimok

zimok

Click, Whirr.
Oct 27, 2008
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Canada... eh!
I just want to state that I started PPC not too long ago but something seems weird to me.. I see people complain that it took them 50~ clicks for 1 lead, well this will take the cake...I got 4500 clicks pushed from msn ad center to 15 different offers on yeprevenue, and only 2 leads( 8$ each for 16$ total)....

2 out of 4500 does not make sense to me at all, I have around 230 keywords that I would only see teen girls searching for but I have broad matching applied to all of them (might this be the strange skew of numbers? can 4500 people click on an ad and only 2 have the intention to go through with it?)

I even took a pic of my stats... If you can offer any advice I would greatly appreciate it. Should I turn broad off? Lower keyword count? I'm only paying .15-.25 per click too (thank goodness)

yep.png
 


Sticks79 said:
zip submits?
Click to expand...

It's love crushes, love compatibility tests and things like that..

Most of them are 10 different questions and then enter your cell phone and re-submit the pin it sends you..

SkipStaa said:
highly untargeted traffic
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I spent around 2-3 hours coming up with keywords that I would only see teen girls 13-17 looking for.. the thing is I got 230+ and broad match is on all the campaigns, I think that's what is killing me... but I don't see any option to turn broad match off on a large scale on msn ad center... even e-mailed them about it.. no reply.. anyone know if this option exists?
 
rileypool said:
Your problem is mobile offers. I've never been able to get mobile offers to convert well.
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It's the first set of campaigns I embarked on also (ever), I think I'll take the standard noober route with zip/email submits to at least get a cash flow to attempt these bigger campaigns. These stats are down right depressing as a first attempt though...

The only thing that kept me going for this long is at first I got those 2 leads and it just about balanced the ROI, then it went on for days with 0 leads, which led me here.
 
Check your negative kws first since you are broad matching - but it can also be the blatant scrubbing on zip/email submits.
 
zimok said:
It's the first set of campaigns I embarked on also (ever), I think I'll take the standard noober route with zip/email submits to at least get a cash flow to attempt these bigger campaigns. These stats are down right depressing as a first attempt though...

The only thing that kept me going for this long is at first I got those 2 leads and it just about balanced the ROI, then it went on for days with 0 leads, which led me here.
Click to expand...

I wouldn't try zip/email submits either as the scrubbing is negatively affecting a lot of newbies.
 
acemenace said:
Check your negative kws first since you are broad matching - but it can also be the blatant scrubbing on zip/email submits.
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I have none. I think I understand the concept.. which is that you don't get charged for a click if one of your negative keywords was in the user's search?



rileypool said:
I wouldn't try zip/email submits either as the scrubbing is negatively affecting a lot of newbies.
Click to expand...

Yea I think I'm going to move on to something else, thanks for all the help :)
 
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