Do you use PPC for research B4 SEO

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Julez

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Jun 24, 2006
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when you start a new project - do you use PPC to research the market before you spend a long time buiding an seo'ed website - im starting to use this a guide to real traffic
 


It's a very good idea.

I use ppc tools like overtures, but usually rely on search stats from wordtracker.com
 
the thing about those tools is they are a month out of date - i am starting to get round to the idea of running a PPC for a day or so to find how many impressions i get based on my targeted keyword/phraze to see if its worth chasing those rankings
 
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