When Direct linking to I link directly to the advertisers site or would it be better to buy a domain and linking to that in adwords which will redirect to the advertisers site?
Or should you always use your own lander to do initial testing?
It just seems that if you can at lease make sure that something converts before you put the time into building a lander that you would be in a better situation.
In my experience, direct linking with Google slaughters your QS. Better to get a domain and upload some crap to fool them into thinking it's a good site than pay exorbitant bids.