Difference Between A Marketing Consultant and an Ad Agency
- Thread starter Fiver
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wut. learn to use teh googles?
I'm not an expert on this, but I assume a consultant would be a person that looks at your company and tells you what to do.
An ad agency would actually create ads, place ad, run campaigns, etc...
Consultant sounds like one person, ad agency sounds like a company that you use or a team of people. But not necessarily I guess. Why havent you used google yet and why am i still typing...
I'm not an expert on this, but I assume a consultant would be a person that looks at your company and tells you what to do.
An ad agency would actually create ads, place ad, run campaigns, etc...
Consultant sounds like one person, ad agency sounds like a company that you use or a team of people. But not necessarily I guess. Why havent you used google yet and why am i still typing...
The 4 P's of marketing are: Product, Place, Promotion, Price. Advertising is a type of promotion and an ad agency would only focus on that part of The 4 P's.
A consultant can specialize in any of the 4 P's or all of it.
//what I learned in college. USEFUL HUH?!
A consultant can specialize in any of the 4 P's or all of it.
//what I learned in college. USEFUL HUH?!
A consultant is one person, an agency is more than one.
I'm not being pedantic either, both entities can accomplish the same stuff, albeit at different scales.
On a more technical level, oftentimes consultants can "come on board" and work with a team, helping them revise their project management techniques, marketing strategies, workflow setups, etc. Generally, ad agencies are given a project and then deliver...deliverables.
Again though, both types can do either thing.
tl;dr: circle jerk
I'm not being pedantic either, both entities can accomplish the same stuff, albeit at different scales.
On a more technical level, oftentimes consultants can "come on board" and work with a team, helping them revise their project management techniques, marketing strategies, workflow setups, etc. Generally, ad agencies are given a project and then deliver...deliverables.
Again though, both types can do either thing.
tl;dr: circle jerk
Also, most people here have assumptions about what an ad agency does that are going to completely miss the mark of what an ad agency really does. Most ad agencies are very traditional and non-technical
Eh, no. Just because it's called an "ad agency" doesn't mean it's not providing all those other services too.
Ad agencies come in all sizes and include everything from one or two-person shops (which rely mostly on freelance talent to perform most functions), small to medium sized agencies such as Traction (agency), large independents such as SMART and multi-national, multi-agency conglomerates such as Omnicom Group, WPP Group, Publicis, Interpublic Group of Companies and Havas.
-Wikipedia
So I guess you can be a 1 man ad company...if we take Wikipedia to be correct. Really, I just wanted to know what kind of company I run without saying direct response marketing. To my understanding, ad agencies also do DRM and not just branding.
When I think consultant, I think consulting; someone who helps streamline a process or figure out a solution to a problem a company is having.
digital ad agencies manage how a brands online ad budget is spent and allocated. They will get creatives from creative shops approved by the company and upload those into ad servers to provide tags to networks. They create plans comprised of these different ad networks that are able to deliver across different mediums and with different audience targeting specializations. The ad networks are the ones that do the actual ad campaigns that deliver impressions. The agency will then evaluate all the networks as time goes and optimize poor performing networks off the plan to maximize effectiveness to cost.
The marketing consultant is probably some guy who is getting paid way too much to tell you what you're doing wrong.
The marketing consultant is probably some guy who is getting paid way too much to tell you what you're doing wrong.
The key high-level difference to understand between agencies and consultants is that typically an agency can facilitate all three needs while a consultant will specialize in one or two. Most good consultants would tell you that they do a few things really well but they don't do everything.
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Marketing consultants might evaluate current marketing efforts and make suggestions for improvements, plan and implement social media, and the other hand the advertising agency is an organization that does build content and provides branding.
In context, Marketing agencies offer a broader approach to help develop marketing strategy. While Advertising Agencies are focus in communications programs such as advertising and direct marketing.