Dark Patterns

[BassHead]

Dark Patterns - User Interfaces Designed to Trick People

Found this site to be mildly interesting. Shows how some larger websites use dark patterns (read dirty tricks) to get more opt-ins, increase margins, and make it harder for customers to opt-out. May not be new to some of you but I thought I'd share.

 

[CLKeenan]

Appears to be down? Maybe just my work computer network

 

[AntiPop]

You just know this guy got beat up at school.

 

[knownerror]

Appears to be down? Maybe just my work computer network

Happened to me too, I just searched it on Google and got on fine (No idea how that made it better lol)

 

[BassHead]

works for me not sure what the issue is

 

[CLKeenan]

Working now. Weird.

 

[Fiver]

Awesome share. There are some great examples on there of what companies are doing to increase sales.

 

[Shack]

Quite nice and interesting read. I noticed those before but never thought of them as being "Dark Patterns", rather placed an etiquette on the website creators as "stupid fucks".

 

[ayzo]

the site was featured on hacker news so it might go up and down for a few hours but still a good resource.

 

[CCarter]

 

[BassHead]

the site was featured on hacker news so it might go up and down for a few hours but still a good resource.

That explains it!

 

[conjamuk]

We need a wordpress theme built specifically for this. Fuck someone could do a BST and make a killing offering a service like this.

 

[Douglife]

We need a wordpress theme built specifically for this. Fuck someone could do a BST and make a killing offering a service like this.

OptimizePress - Create Landing Pages, Sales Pages & Membership Portals



BassHead:

Hell of a funnel. Love it. A bit direct though right? No free offer for email signup to get them back into the funnel?

It's not responsive though, how on earth do you plan on converting less-savvy users for a mobile-related product without a mobile version of the design?

The YouTube video embed is a bit slow on iOS6. Put that thing on Cloudfront or something and use Video Hosting for Business to serve it.

Need some social proof there. Your target audience will feel much more comfortable seeing likes, comments, etc about the service.