CPM Ball park figures -- fill me in!

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weneedsound

Distracted
Jun 25, 2006
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New Hampshire, USA
Hi;

I am curious as to what people are making from different CPM networks like: Tribal fusion, Value Click, Burst Media, Casale Media and any other networks you many be using. I know the rates may be different depending on your target but i am just trying to get a general idea.
 


here's what i see...

run of network typically yield a CPM of between $0.30 ~ $0.60.

a category buy (i.e., all the healthcare related sites) bumps that up to a range of $0.90 ~ $7.00 (i know, a big range.)

a site specific buy bumps up the range to $5.00 ~ $12.00

Regards,

Dave
 
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