Guys/Gals,
Doing CPM ads via google target placement on some big sites where the traffic comes in real fast. Here is my question/experience.
I find that if I choose accelerated in adwords vs standard for budget spend my cost per conversion goes down fast.
My theory is, because it is showing the ad constantly on every page, the same person is seeing it over and over, costing me impressions for the same person (as they go through the site they keep hitting different pages with my ad on it).
With standard or time specific ads they don't show as much and hence the same person doesn't see the ad as much.
What do you guys think?
G33ks
Doing CPM ads via google target placement on some big sites where the traffic comes in real fast. Here is my question/experience.
I find that if I choose accelerated in adwords vs standard for budget spend my cost per conversion goes down fast.
My theory is, because it is showing the ad constantly on every page, the same person is seeing it over and over, costing me impressions for the same person (as they go through the site they keep hitting different pages with my ad on it).
With standard or time specific ads they don't show as much and hence the same person doesn't see the ad as much.
What do you guys think?
G33ks
