About damn time too.. It dragged on for about 2 years now.
Originally Myspace was seeking, get this, $100M - $1B in compensation for the damages they claimed CPA Empire was responsible for.
The final settlement is actually a little over $4,000,000.
CPA Empire spent around $2,000,000 in legal fees. Ouch.
I gotta say, its good to hear that this bit is finally done with, and my first reaction to it when the news dropped, was pretty negative towards Scott Richter and CPA Empire in general. But as I dug up and got confirmed information, not just blatant rumors and he said, she said industry gossip, I saw this from a completely different perspective.
While other networks and affiliates went around ratting one another out to Myspace and to advertisers (so to drop them), CPA Empire stood their ground and stood up to the pretty damn intimidating giant of Myspace. To date, they are the first and only ones to have done so. True, they did spend what most of us would call an enormous amount of money and resources along with time on it, they ultimately came out doing much better than any of us, including me, had originally gave them.
I think its also interesting enough that there was ZERO evidence of fraud, phishing, hacking, etc. that held CPA Empire liable for what Myspace had originally accused them of. But of course, everyone will forget about that and just focus on the negative stuff, and thus is the result of most suits.
Both sides, CPA Empire and Myspace will be distributing their official press releases and/or statements later today (Friday June 13 2008).
Remember.. you heard it first from WickedFire.com!
This entire post was confirmed by Scott Richter. If you have any questions about it, ask them, not me. Their site; CPA Empire - More Than A Network!
Originally Myspace was seeking, get this, $100M - $1B in compensation for the damages they claimed CPA Empire was responsible for.
The final settlement is actually a little over $4,000,000.
CPA Empire spent around $2,000,000 in legal fees. Ouch.
I gotta say, its good to hear that this bit is finally done with, and my first reaction to it when the news dropped, was pretty negative towards Scott Richter and CPA Empire in general. But as I dug up and got confirmed information, not just blatant rumors and he said, she said industry gossip, I saw this from a completely different perspective.
While other networks and affiliates went around ratting one another out to Myspace and to advertisers (so to drop them), CPA Empire stood their ground and stood up to the pretty damn intimidating giant of Myspace. To date, they are the first and only ones to have done so. True, they did spend what most of us would call an enormous amount of money and resources along with time on it, they ultimately came out doing much better than any of us, including me, had originally gave them.
I think its also interesting enough that there was ZERO evidence of fraud, phishing, hacking, etc. that held CPA Empire liable for what Myspace had originally accused them of. But of course, everyone will forget about that and just focus on the negative stuff, and thus is the result of most suits.
Both sides, CPA Empire and Myspace will be distributing their official press releases and/or statements later today (Friday June 13 2008).
Remember.. you heard it first from WickedFire.com!
This entire post was confirmed by Scott Richter. If you have any questions about it, ask them, not me. Their site; CPA Empire - More Than A Network!