The gifting industry in India has registered a strong growth over the past decade thanks to consumer’s rising income levels and ambitions. Of the overall Industry, corporate sector enjoys the lion’s share.
It is of utmost importance for an organization to make sure they keep in touch with their customers to nurture the relationship and encourage future business. This is the reason why Corporate gifting has become an integral part of the marketing and branding efforts of many companies. Along with customers, gifting has also been a part of employee rewards and recognition programmes across many corporations in India.
Research NXT teamed up with Giftex, India’s biggest & premium corporate gifting exhibition, to study the Indian market and understand corporate gifting market’s growth and best gifting practices, and how it can have a major impact on your marketing and sales strategies.
To capture intel on the industry we connected with 350+ key players from the corporate gifting value chain which included Manufacturers / Distributors / Trader of Gifting Products and Small to Large Corporates. We asked participant on a range of topics affecting Corporate Gifting, including Budgets, Top and Innovative Gifting Products, Regulations and its impact, Online vs. Offline platforms, Gifting Exhibitions Best Practices and Challenges.