Corporate 500s & and SEO

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teampl4y4

Lame-o User
Apr 15, 2009
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Dallas, Tx
www.spottedhere.com
I currently work for an advertising agency on the "digital" side, that represents quite a few top companies & organizations. It's amazing to me how many of these top, successful companies don't see the value in generating more organic traffic. I usually have to babysit & walk them through step by step the benefits that would come from ranking highly for certain terms.. Simple shit.

Has anyone else experienced this type of incompetency, just from a strategic perspective, with clients? It's seriously mind-boggling to me.

Anyone else experienced this? If so, what techniques do you use to combat the incompetency. Currently I use power point and metrics based on current conversion rates, and the basic tools out there showing traffic on terms, haha.. I know... lame.

Lastly, I will say.. these corporations have started asking the question more, what can seo do for me? Which is GOOD news for everyone in Internet Marketing, (so this board).. Because that usually means they are ready to get excited about it.. Has anyone else experienced this as well?

Just a "shoot the shit" convo starter. I'd love to hear from other people in the same type of position I am.
 


Show them how many times people search for their products services for one of the top keywords. Then say that it is only one of thousands of permutations, each having a significant amount of people searching for. Explain that the top result gets something like 40-60% of searches (potential customers) (verify the exact number).

That is how many potential clients they are missing out on. Explain the concept of affiliate marketing. Tell them they can cut the middle man out (if their industry has an affiliate program concept yet).
 
+ rep. So basically just more hand holding. Which is fine..

greenleaves, do you interface with clients? If so.. what about the 2nd part of that.. where there seems to be a decent amount of buzz around SEO lately.. seen that?
 
Can you pm me with one of those presentations? I'm currently being tasked with setting up our ppc campaign at a consulting firm. My first battle: they don't care about tracking. Yes, you read that correctly.

To quote one of our partners, "Well... we just want to run ads and get people to visit our site, we'll just send all the different ad groups to our main site."

^^^ That's almost verbatim.
 
Isostar13 said:
Can you pm me with one of those presentations? I'm currently being tasked with setting up our ppc campaign at a consulting firm. My first battle: they don't care about tracking. Yes, you read that correctly.

To quote one of our partners, "Well... we just want to run ads and get people to visit our site, we'll just send all the different ad groups to our main site."

^^^ That's almost verbatim.
Click to expand...

Haha.. man if you only knew.. I've experienced so much at that level. I've had clients, mind you multi-billion a year revenue generating clients, and they don't understand the value of ranking highly for THEIR BRAND, much less the general landscape they are in...

ha.. as far as the presentation, man I really wish I could, but the agency I work for would fire me on the spot. I'll cook up a client agnostic / fake data one here in the next week or so and throw it up or shoot it over to you in a pm, but I touch more the organic SEO aspect not so much SEM/PPC.
 
Isostar13 said:
To quote one of our partners, "Well... we just want to run ads and get people to visit our site, we'll just send all the different ad groups to our main site."

^^^ That's almost verbatim.
Click to expand...

I think this reiterates, that most businesses just see Internet Marketing as another form of advertising, not to be treated any differently than TV or print.
 
I worked with companies that had PR 9 and 10 websites, and you would be shocked as to how awful their SEO practice is.

Literally one department lost 1/2 of their revenue a quarter because they outsourced their web dev. that decided to make an "efficiency change" that eroded 6 months of SEO work.

Don't waste time with big companies and try to grow your own. I left full time and consulting work and haven't looked back. Never been happier :)
 
Demon said:
I don't get it, if you've got the skills, why work for a company instead of yourself? I guess what I'm asking is, how much do they pay? ... How much rofling are we talking here?
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I make a decent salary. Right around the 6 figure mark. But, I am actively pursuing my own thing. As of today, I have 2 projects (pretty large in size) that I am trying to monetize.

xmcp123 said:
A really good seo consultant rofls all the way to the bank.
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Maybe I should explain my situation more. I'm a software engineer. I joined the agency as an engineer, but as with most large agencies, the digital side is still being built. I am currently in transition to building the SEO discipline for this company. I am a f/t salaried employee though. Hopefully, soon I can be a rolfing consultant though :) ha.
 
teampl4y4 I would also appreciate if you can send me that presentation you can put dummy company info there i dont want you or anyone risking their job!!
But I will truly appreciate it if I can get my hands on it!!

Cheers
 
teampl4y4 said:
+ rep. So basically just more hand holding. Which is fine..

greenleaves, do you interface with clients? If so.. what about the 2nd part of that.. where there seems to be a decent amount of buzz around SEO lately.. seen that?
Click to expand...


Yes, it has been growing for years (the whole 7, almost 8 years I've been doing this it has been growing).

I've literally been hired for other than SEO Marketing reasons, and I end up tweaking a site, getting them customers, and they are hooked on SEO.

The single biggest piece of advice, forget changing their website. For me 97% of the time, just create a new website, and point the contact info to the company. That way you can forget about all the bureaucracy, get them results, once you have, you are king.

Also, I always work under the motto, it is easier to ask for forgiveness than for permission. You can say I'm a general marketing jack of all trades.
 
LOL today I got some old school fax spam offering SEO services, the price? $350 an hour.
 
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