hey peeps,
I'm confused about how facebook actually charges.
As you can see below, my avg. CPC for the first campaign is 0.27 and the no. of clicks is 65 which gives a cost of 17.55. However, the amt shown under "Spent($)" is .26 more or 17.81 Not that I'm fussing over the additional charge,which is but a mere couple of cents,but I'm just curious as to the over-charge.
Also...using the first campaign as an example still, I noticed that my total cost differs depending on whether I use avg CPM or avg CPC as the base to calculate.
Total cost (by avg CPM): 0.36 x (48,877/1,000) = 17.59572
Total cost (by avg CPC): 0.27 x 65 = 17.55
Actual cost shown: 17.81
Why is that so?
Jenna:frenchman:
I'm confused about how facebook actually charges.
As you can see below, my avg. CPC for the first campaign is 0.27 and the no. of clicks is 65 which gives a cost of 17.55. However, the amt shown under "Spent($)" is .26 more or 17.81 Not that I'm fussing over the additional charge,which is but a mere couple of cents,but I'm just curious as to the over-charge.
Also...using the first campaign as an example still, I noticed that my total cost differs depending on whether I use avg CPM or avg CPC as the base to calculate.
Total cost (by avg CPM): 0.36 x (48,877/1,000) = 17.59572
Total cost (by avg CPC): 0.27 x 65 = 17.55
Actual cost shown: 17.81
Why is that so?
Jenna:frenchman:
