The guys at MECLabs spent 9 months researching what's going on behind the scenes of the e-commerce industry.
Heaps of great stuff in the report - conversion rates, average customer lifetime value, traffic sources, everything...
If you're in e-commerce and want to get an idea about where you sit in comparison to the rest of the industry, it's a worthwhile read.
http://cdn.meclabs.com/misc/MarketingSherpa-E-commerce-Benchmark-Study.pdf
Heaps of great stuff in the report - conversion rates, average customer lifetime value, traffic sources, everything...
If you're in e-commerce and want to get an idea about where you sit in comparison to the rest of the industry, it's a worthwhile read.
http://cdn.meclabs.com/misc/MarketingSherpa-E-commerce-Benchmark-Study.pdf
