Company Sued by NY AG for Fake Customer Reviews



I would Like to read this, but I don 't click on any more links on this site (guess why?) I suggest people post the whole article. Thanks.
 
highroller said:
I would Like to read this, but I don 't click on any more links on this site (guess why?) I suggest people post the whole article. Thanks.
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Look at the destination URL... NYTimes.com is a legit site, last I checked.
 
For those of you too afraid to click:

By CLAIRE CAIN MILLER
Published: July 14, 2009
Lifestyle Lift, a cosmetic surgery company, has reached a settlement with the State of New York over its attempts to fake positive consumer reviews on the Web, the New York attorney general’s office said Tuesday.
The company had ordered employees to pretend they were satisfied customers and write glowing reviews of its face-lift procedure on Web sites, according to the attorney general’s statement. Lifestyle Lift also created its own sites of face-lift reviews to appear as independent sources.
One e-mail message, discovered by the attorney general’s office, told employees to “devote the day to doing more postings on the Web as a satisfied client.”
The company will pay $300,000 in penalties and costs to the state. It has also agreed to stop publishing anonymous reviews on Web sites in the voices of satisfied customers and to identify any content created by employees, the statement said.
Andrew M. Cuomo, New York’s attorney general, said in a statement that Lifestyle Lift’s “attempt to generate business by duping consumers was cynical, manipulative and illegal.”
False reviews have become more of a problem as more people rely on sites like Yelp, Amazon or Epinions to rate and learn about products and services.
Some review sites have grown so powerful that consumer reviews can make or break a new business. Lifestyle Lift, which is based in Troy, Mich., and operates 32 centers nationwide, believed that negative reviews had significantly hurt its reputation, the attorney general’s office said.
Lifestyle Lift said in a statement that it “regrets that earlier third-party Web site content did not always properly reflect and acknowledge patient comments or indicate that the content was provided by Lifestyle Lift.”
The livelihood of review sites depends on readers trusting their content; weeding out biased reviews from the sea of anonymous, user-generated submissions has been challenging.
“It’s an incredible violation of consumer trust and it’s a pernicious element of the Web that some companies have embraced this idea, under the guise of reputation management,” said Thomas Seery, founder of RealSelf.com, a site on which he said Lifestyle Lift had posted misleading reviews.
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This is stupid, and they probably had a rogue employee turn them in who didn't feel it was in his/her job description to do fake posts.
 
loool , thats rubbish , look at all these money making sites, all these affiliate sites , they pay people to give a basic testimonail
 
andrew cuomo is a fucktard and should be thrown in jail for the bullshit he does to get on the news.
 
This is the equivalent of getting busted for not using a turn signal while changing lanes... a lot of people do it every day and nothing ever happens, but every now and then someone gets stuck with a citation.

There is a problem with the internet and all these "trusted review sites" where people are more likely to go to complain than to praise. The companies with rave reviews are most likely posting the reviews themselves or they're outsourcing to a 3rd party guerilla marketing agency. The well-known computer parts website Newegg.com used fake reviews and constant form spam (in the form of rave reviews) to go from zero to one of the largest computer retailers on the web in just a few years...they actually had a staff of about 30 people whose sole duty was to create and maintain Newegg's reputation in this manner. For the record, Newegg did live up to their fabricated hype which is why they're still around.
 
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