My company currently sells on eBay, Amazon, and our own website. We're relaunching our ecommerce website next month on the X-Cart platform, and I'm investigating whether an affiliate program is an appropriate addition to our paid search and CSE traffic. We only recently expanded our sales channels, so we have a tiny portion of the market, and it appears there is a lot of room to grow. There are similar products out there that are higher quality, but ours are mid-range and much less expensive. According to customer feedback, we provide the best value by far, and we are the sole distributor of the brands we sell.
My first question is about whether affiliates will find the program enticing, given the following conditions: 10% commission on the order subtotal (in other words, not including shipping), average order subtotal of $172, current conversion of 2.17% (expected to rise after redesign), current average of 23 website orders per day. Affiliates could track their commissions using the X-Cart Affiliate Mod interface, balances over $200 paid out via check every two weeks.
Would limiting the program to 3-4 affiliates help attract 'better' affiliates? Is there even such thing as a 'better' affiliate?
Thanks for your input.
My first question is about whether affiliates will find the program enticing, given the following conditions: 10% commission on the order subtotal (in other words, not including shipping), average order subtotal of $172, current conversion of 2.17% (expected to rise after redesign), current average of 23 website orders per day. Affiliates could track their commissions using the X-Cart Affiliate Mod interface, balances over $200 paid out via check every two weeks.
Would limiting the program to 3-4 affiliates help attract 'better' affiliates? Is there even such thing as a 'better' affiliate?
Thanks for your input.
