Today I received a call from the Better Business Bureau about my company having received positive feedback!!! Because of this they want to make a special membership available to me.
Since this is a relatively new business name I was surprised, excited until I realized that the guy on the other end who spoke with extreme authority (imagine James Earl Jones calling from the BBB - he had that type of voice) was just trying to get me to join and had no clue who or what we are.
Started searching around the webs to see if others had the same experience and found this article:
Cold-Calls - Honest Selling Professionals Association
The author had the same experience and writes about it but then talks about cold calling and how to build VALUE for your clients.
It's a VERY good read on how to build RELATIONSHIPS and how to create a life long customer, not just trying to make the one time sale.
Since this is a relatively new business name I was surprised, excited until I realized that the guy on the other end who spoke with extreme authority (imagine James Earl Jones calling from the BBB - he had that type of voice) was just trying to get me to join and had no clue who or what we are.
Started searching around the webs to see if others had the same experience and found this article:
Cold-Calls - Honest Selling Professionals Association
The author had the same experience and writes about it but then talks about cold calling and how to build VALUE for your clients.
It's a VERY good read on how to build RELATIONSHIPS and how to create a life long customer, not just trying to make the one time sale.