Click Discrepancy: PPC account shows more clicks than Prosper202

M

motivatednewbie

New member
Sep 12, 2009
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This is very weird and I've never experienced this before. In my Yahoo Search account, it shows that my campaign has accrued 62 clicks but in my Prosper202 account, it shows 31 clicks. What could be wrong? Fraud clicks? Pretty unlikely though since it's Yahoo and they have been doing their job so far, from my view, when it comes to sussing out fraud clicks.
 


A couple things come to mind:

  1. Some how Yahoo's tracking is messed up.
  2. Your getting charged for multiple clicks by the same user on the ad and your tracking software is filtering out the duplicate clicks.
  3. Your tracking software isn't up, or accessible, so it's not able to record clicks. Where do you have it hosted?
 
Sounds pretty normal unfortunately. We use to record around 30% click-discrepancies/fraud from yahoo search marketing. You can try to get a discount if you contest it.
 
The % discrepancy is around 50% which is way too high...

I checked my network's clicks referrer data, and noticed several clicks came from a "blank" source. Normally, it'd show my landing page's URL.
 
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