Can't get a single conversion

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Soursour

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Feb 22, 2010
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I'm promoting a game through Facebook that pays at $1.55 per registration. I've sent about 200 clicks to it, but I've yet to get a single conversion. I'm new to this whole PPC thing, so this kind of learning process is expected, but I'd figure I would have gotten at least one conversion off a simple game registration form.

My first batch of ads were doing a batch and switch, until I learned that this method doesn't convert. My second batch of ads are using a "Play (similar popular MMO) 2.0" and "Beta Test New Game" style, but that hasn't converted either (about 100 clicks from both campaigns).

My CTR for both the first and second batch are decent (0.1 - 0.2%), but with zero conversions, I had to pause them. So, can anyone help me troubleshoot this? What's the likely problem I'm experiencing? Thank you.
 


it might be misleading to users for example if you are saying "Play World OF Warcraft 2.0" ( just an example), users might feel they are being mislead and not want to sign up.

I would test a new offer like the guy above said.
 
I've only been playing around with Facebook ads for a few days but here's what I noticed:

Play around with different demographics:
- test 13-15 15-18 18-22 23-25 etc
- then test 13-15 m, 13-15f, 15-18m...etc
- then get a good CTR and bid CPM.. this will help you get dirt cheap clicks
- test different variations.. one might work while another won't
 
Alright, I'm only in one network, so I'm going to make some calls and drop a few emails to get into a few more, so I can start rotating offers like you guys suggested.

MMOMerchant: Yeah, you're right. Thankfully I only spent $30 to learn that, so it was an inexpensive mistake. I'm going to keep my ads more relevant from now on.

Jose: I definitely need to try out other demos. I started out pretty broad with 35 and under. I'm going to throw up a few more ads now targeting other, more specific age groups.
 
You ran a decent amount of clicks to those offers, so it's safe to assume that you're better off choosing other offers unless you were very misleading in your ad.

When it comes to gaming, you want to have a CPM campaign. Gaming campaigns usually work of low margins, so a high CTR + CPM = 1c-5c clicks. Make sure that once you found a gaming offer that is running a decent conversion rate, to then work on a high CTR, so you could go from CPC to CPM. A .10-.20% CTR won't cut it.
 
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There are only a few ways to get profitable. Raise ctr, raise conv rate, lower cpc, get higher offer payout, lower cpm bid effectively lowering cpc. How you do whichever of these you do is up to you. There's really no other way to make a losing campaign profitable when it boils down to it. Find out how to do one of those to such an extent that you make at least 100.01% roi and you win. If you can't do any of those, new offer.
 
As for why you might be getting 0 conversion rate but decent ctr, it could be an issue of congruity. Like if some sees an ad for "Cat grooming tips!" and they click the ad and the page they go to is "Lizard feeding tips!". Maybe not such an extreme discrepancy, but often it's pretty obvious what the problem is in such circumstances... if your ad promises miraculous things you might get a high CTR but if the landing page doesn't fit and there's a disparity in either aesthetic or content or whatnot, obvious conversion rate fail.

So if people click on an ad for WoW 2.0 and the page they see is for fucking Dark Orbit (or a fantasy themed game, Dark Orbit is just an example) or whatever why would they download it? You essentially lied to them.

Don't write ads just to get a high CTR if the only way you get a high CTR is by doing something like that. 10 quality clicks for someone who knows they're going to a Dark Orbit page are worth far more than 100 clicks from someone who isn't going to be downloading Dark Orbit, obviously, even if you have to pay more for the clicks.

Also, almost all networks say you aren't allowed to do things like Popular Game 2.0 or use trademarked names of other games in your ad copy. That will get you kicked off of many offers and in some cases networks. Depends who you run with, but lots of ones like Neverblue explicitly state this...
 
JoseArmando said:
I've only been playing around with Facebook ads for a few days but here's what I noticed:

Play around with different demographics:
- test 13-15 15-18 18-22 23-25 etc
- then test 13-15 m, 13-15f, 15-18m...etc
- then get a good CTR and bid CPM.. this will help you get dirt cheap clicks
- test different variations.. one might work while another won't
Click to expand...

I like your signature Jose!! :)
 
Would you always start with CPC bidding before switching to CPM? Does this effect the positioning of the ad when CPM is running?
 
nickster said:
Would you always start with CPC bidding before switching to CPM? Does this effect the positioning of the ad when CPM is running?
Click to expand...

From what I've seen and results I've had CPC seems inferior strategy to CPM.

When building campaigns I never do CPC because I know that CTR is the most important variable on FB - and I might as well get cheap clicks bidding CPM.
 
I was bidding CPC and getting a CTR over 0.2% and then switched to CPM and put it at the top level of the recommended and the CTR dropped to below 0.04%. Why would that happen? Doesn't seem logical. This happened many times. Any ideas?
 
It is possible facebook is selling lower converting estate CPM and higher converting CPC.

However, if you can get high CTR on CPM bidding you'll get a lot cheaper clicks than CPC.
 
Have you tested several different ad copies? landers? Your wasting time asking why. The only way you will find out why is by testing, tracking and monitoring. Are you tracking, monitoring and testing different copies, landers, keywords and details? No one can help you any further than that without details (landing page, keyword list and so on)...
 
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