Pretty signifcant research here with a fairly large sample.
Online shopping growing quickly: StatsCan
The number of Canadians shopping online grew and so did the amount they each spent. But Canadian retailers' share of those orders declined as a percentage of the total, the data also showed.
Also, despite many Canadians lingering doubts about the safety and security of paying for items directly online, most online shoppers chose that option, the report said.
While the dollar value of sales grew, volume also rose to 69.9 million items, up 40 per cent from two years ago, the report noted.
Canadian websites lost ground, accounting for 52 per cent of all orders, down from 57 per cent two years ago.
More consumers paid for the items directly online, with 82 per cent doing so, up from 75 per cent in the earlier period, the study said.
Albertans, young adults and big spenders were the heaviest online shoppers.
The number of Canadians over age 16 who shop online grew to 8.4 million from nearly 6.9 million two years ago, the study found. They accounted for 32 per cent of this age group, up from 28 per cent in the earlier period.
The previous study did not include 16- and 17-year-olds, who accounted for 2 per cent of online sales volume and 1 per cent of the dollar value in the latest study.
Online shoppers placed an average of 8.3 orders, valued at $183 each, for a total of $1,520 last year.
However, not all online shoppers spent equally.
The top 25 per cent of online consumers, who spent more than $5,000 last year, accounted for nearly half the orders and almost 80 per cent of the dollar value.
Regionally, Internet users from Alberta were the heaviest online shoppers last year, with half of them placing an online order.
While the vast majority of teenagers aged 16 and 17 use the Internet, only 25 per cent used it to place an online order.
The heaviest online shoppers by age group were between 25 and 34 years, with half of them placing orders online.
The most common purchases were travel services, books, magazines, concert tickets, clothing, jewellery and accessories.
A large number of Canadians use the Internet to supplement their retail shopping, with 43 per cent doing research online and 64 per cent of those going on to make a purchase in-store.
About half of all Canadians remain concerned about the security of using a credit card online, though that number fell to 34 per cent among shoppers who had ordered online.
The data is based on a survey of 26,500 online users over a 12-month period.
Source: TheStar.com | Business | Online shopping growing quickly: StatsCan
Online shopping growing quickly: StatsCan
The number of Canadians shopping online grew and so did the amount they each spent. But Canadian retailers' share of those orders declined as a percentage of the total, the data also showed.
Also, despite many Canadians lingering doubts about the safety and security of paying for items directly online, most online shoppers chose that option, the report said.
While the dollar value of sales grew, volume also rose to 69.9 million items, up 40 per cent from two years ago, the report noted.
Canadian websites lost ground, accounting for 52 per cent of all orders, down from 57 per cent two years ago.
More consumers paid for the items directly online, with 82 per cent doing so, up from 75 per cent in the earlier period, the study said.
Albertans, young adults and big spenders were the heaviest online shoppers.
The number of Canadians over age 16 who shop online grew to 8.4 million from nearly 6.9 million two years ago, the study found. They accounted for 32 per cent of this age group, up from 28 per cent in the earlier period.
The previous study did not include 16- and 17-year-olds, who accounted for 2 per cent of online sales volume and 1 per cent of the dollar value in the latest study.
Online shoppers placed an average of 8.3 orders, valued at $183 each, for a total of $1,520 last year.
However, not all online shoppers spent equally.
The top 25 per cent of online consumers, who spent more than $5,000 last year, accounted for nearly half the orders and almost 80 per cent of the dollar value.
Regionally, Internet users from Alberta were the heaviest online shoppers last year, with half of them placing an online order.
While the vast majority of teenagers aged 16 and 17 use the Internet, only 25 per cent used it to place an online order.
The heaviest online shoppers by age group were between 25 and 34 years, with half of them placing orders online.
The most common purchases were travel services, books, magazines, concert tickets, clothing, jewellery and accessories.
A large number of Canadians use the Internet to supplement their retail shopping, with 43 per cent doing research online and 64 per cent of those going on to make a purchase in-store.
About half of all Canadians remain concerned about the security of using a credit card online, though that number fell to 34 per cent among shoppers who had ordered online.
The data is based on a survey of 26,500 online users over a 12-month period.
Source: TheStar.com | Business | Online shopping growing quickly: StatsCan
