I do believe Acai will eventually become one of those words that give people negative associations. But...this will take time to settle into the average consumer's mind.
(Unless of course, Oprah airs a "beware of Acai offers and nevermind what I said on my show about it earlier" show at some point).
Does anyone remember the
Fhen-Phen diet many years back? In the days before internet marketing, this diet product was a HUGE craze that sold motherloads to the same demographic as Acai sells to today.
Then serious health hazards were discovered, and through several news stories - the name went from a hot sales term to a word nobody wanted to associate with.
It has since been argued that the product wasn't as bad as first stated. But the negative associations stuck in people's minds.
Alright, alright.. so Acai doesn't have the serious health issues that Phen had. But my point is that given enough bad press, a fad can and will die. And as the OP suggests, the fact that the BBB is now starting to issue press releases that are picked up by the media, is a sign that the heydays of Acai are likely coming to an end.
There's still time to bank on it though, and I think we'll still see the offers on the network for quite a while longer.
What remains to see is how all the Acai complaints and BBB warnings will affect rebilling of other "free trial" type CPA offers.
What are your thoughts on this?