The only pros I can find: If your quality is shit, you last longer since your leads get mixed with everyone else. Brokered networks are also willing to go "the extra mile" to keep you running on that offer. Another pro is the relationship you have with the brokered network might be way better than the network who has it direct, so you know you are getting paid if you send thousands worth of not-the-best-quality leads, whereas the advertiser might charge you back on the direct network.
Besides that, if your quality is good, its always best to go direct. They give you higher payouts. Higher EPCs. They actually tell you which subid is working for the advertiser and which isn't.
Your brokered network is taking a 5-30% margin, or why else would they broker it to you? Think about it, these brokered networks are just taking their affiliate link at the direct network and giving it to you.
Then again, sometimes its worth it to give up that margin if you are sending high volumes of lower quality leads.
Discuss.
Besides that, if your quality is good, its always best to go direct. They give you higher payouts. Higher EPCs. They actually tell you which subid is working for the advertiser and which isn't.
Your brokered network is taking a 5-30% margin, or why else would they broker it to you? Think about it, these brokered networks are just taking their affiliate link at the direct network and giving it to you.
Then again, sometimes its worth it to give up that margin if you are sending high volumes of lower quality leads.
Discuss.
