Broad v exact google searches

[Lilibeth]

Hi guys and girls!


So. Keyword research.

I have been searching

"How to keyword"

For broad searches I get over 250,000 local monthly searches.

For exact searches I get 0.


I know what the difference is, but do I throw out this keyword and look for more?

 

[l3msip]

Google data for really local terms can be a bit shitty, often not showing data at all.

If this is for a serious site, then throw up an adwords campain targeting that exact keyword, and get the data your self.

If this is for some cheap ass website where you cant justify spending money on research, move along.

 

[blue445nm]

Throw it out no questions asked. Don't worry about broad EVER. Always exact.