Branded EMDs - I have a theory

jayfcf

jayfcf

2x650
Dec 1, 2011
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Manchester, UK
Ok,

I may be completely wrong but I think the sites of mine (EMDs) that weren't hit all have some form of social media backing them up.

Facebook page
Twitter Page
Google + page

At least one of the 3 above.

Its just a thought because I am wondering if Google is looking at this when considering if the EMD is a "brand" or not?

Any EMDs been hit but had these in place?
 


jayfcf said:
Ok,

I may be completely wrong but I think the sites of mine (EMDs) that weren't hit all have some form of social media backing them up.

Facebook page
Twitter Page
Google + page

At least one of the 3 above.

Its just a thought because I am wondering if Google is looking at this when considering if the EMD is a "brand" or not?

Any EMDs been hit but had these in place?
Click to expand...

jayfcf said:
Oh, scrap that theory then
Click to expand...

You are looking at SEO wrong.

Google does not rank sites using conditional if statements (if this then that). If that were the case it would be stupidly simple to game Google.

A lot of people think "if I have social factors" and "if I have links" and "if I have good content" I will rank. Those are all conditionals.

A far more accurate way to describe what Google is doing, is they are building a statistical model to determine "trust", and "authority". All of the above things might contribute to make Google view your site as being more authoratative or trustworthy, but they aren't simple check boxes that need to be ticked off.

If those two descriptions sound similar, a better way of describing it is that the number of variables Google looks at is very very large. So when an update rolls out, it is not that they are simply looking at one factor, or even 10 factors. They have modeled out how thousands of variables are supposed to be with respect to each other.

There will never ever ever be "one thing" (or even 50 things) that will either get you ranked or penalized. It is much more complicated than that and the focus should be on creating sites that share characteristics with authority sites and not on trying to find that one "silver bullet" to get you ranked. Attempting to dramatically simplify Google's algorithm into steps just about guarantees you will miss out on the little things, which will be enough, in the long run, for Google to figure out what you're doing and penalize you accordingly.
 
Matt Cutts is reading this thread and wanking with joy.

1. Announce Google update
2. Nuke a bunch of sites at random
3. See who changes what.
4. Roll dataset from people who changed into the next (real) update.
 
amateursurgeon said:
Matt Cutts is reading this thread and wanking with joy.

1. Announce Google update
2. Nuke a bunch of sites at random
3. See who changes what.
4. Roll dataset from people who changed into the next (real) update.
Click to expand...

You win some you lose some. :zzwhip:
 
Matt Cuts said the penalties will be seen over the next few days. Just because your site is okay today doesn't mean it's out in the clear quite yet.
 
ameyer said:
What is an EMD?

(i'm not into SEO)
Click to expand...

Exact Matching Domain.

Example: RedShirt.com

Without any knowledge of what is going on, The person registering redshirt, is attempting to gain the keywords in the domain attribute of Google's Algo. So in the past, the theory was, you would have an advantage in ranking for Red Shirt, Red Shirts, Big Red Shirts, etc. You may even get type in traffic. Now, if you didn't take the time to build a brand around that RedShirt.com site, and just have a MFA or shitting looking website, with low quality content (less than 500 words), you would essentially get slapped back into -500.

Good luck bros.
 
Gorgeous definition.

It's a lot better to mimic an authority site in your niche than checking supposed items in google's algo to avoid de penalty.

I should add that you can also mimic the link building, and bear in mind that authority sites never reached the top of the serps overnight, but took them a long time, not just 2 months to climb up there.

cardine said:
You are looking at SEO wrong.

Google does not rank sites using conditional if statements (if this then that). If that were the case it would be stupidly simple to game Google.

A lot of people think "if I have social factors" and "if I have links" and "if I have good content" I will rank. Those are all conditionals.

A far more accurate way to describe what Google is doing, is they are building a statistical model to determine "trust", and "authority". All of the above things might contribute to make Google view your site as being more authoratative or trustworthy, but they aren't simple check boxes that need to be ticked off.

If those two descriptions sound similar, a better way of describing it is that the number of variables Google looks at is very very large. So when an update rolls out, it is not that they are simply looking at one factor, or even 10 factors. They have modeled out how thousands of variables are supposed to be with respect to each other.

There will never ever ever be "one thing" (or even 50 things) that will either get you ranked or penalized. It is much more complicated than that and the focus should be on creating sites that share characteristics with authority sites and not on trying to find that one "silver bullet" to get you ranked. Attempting to dramatically simplify Google's algorithm into steps just about guarantees you will miss out on the little things, which will be enough, in the long run, for Google to figure out what you're doing and penalize you accordingly.
Click to expand...
 
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