.brand domains

[boozt]

Hi,

Has anyone seen any live websites using an own brand TLD?
Seems like over 600 were applied for (at great expense), but not many have gone live.

The only one I have found so far is .axa

Any thoughts on where this is going to go? I'm struggling to see strong enough benefits for the companies to actually go through and migrate to the new domains (e.g. from bmw.com to .bmw)

Thanks!

 

[agsllc]

I didn't even know they were doing this yet. A couple years ago there was talk of it but I thought it fizzled out. I think pretty soon though we'll be seeing things like coca.cola.