Brand "authority" sites

quintana

quintana

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Aug 11, 2012
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I've read a lot about people's branded domains getting hit, despite ticking all the Authority Site checkboxes. I appreciate it isn't as black and white as that, and they may have had some dodgy backlink profiles or over-optimisation going on as well, but I have a theory that I'd like to share, which could be another factor to consider.

Quite simple, a true brand has people search the name on Google.
If people don't ever find your site by Googling the name of it then that could be a factor which determines whether your site really is a brand that should be valued in the SERPs.

Before I started really building up links to one of my wannabe brand sites I obtained a targeted list of email addresses, and sent about 100 a day for a little over a month.

The email I sent out contained helpful information, with no links at all, but included the brand name at the bottom.

This got plenty of people Googling my site before I amped up my link building efforts.

This could be a contributing factor to the results I've maintained or improved throughout the updates.

What do you think?
 


EvilPenguin said:
^oh yeah? how about EMDs bro?
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Are you ignoring the fact that there was an update specifically targeting EMDs?

I'm talking about brand name domains.

Attempting to brand your EMD is different, don't you think?
 
I've thought about this too, it's a reasonable theory.

Not only using a brand name when searching for a site, but they may also track direct traffic where people go directly to a site by typing the URL into the browser. This could be tracked easily when logged in or when using Google chrome. Lots of direct browser traffic would be a strong brand and trust sygnal to Google.

Nice idea with the email.
 
That's thing about brands. They aren't channel dependent.

My first online business got very little direct search traffic, I was clueless about SEO. But I got a lot of direct and referral traffic because I leveraged literally hundreds of alternative traffic sources.

We have to assume Google is leveraging Chrome data in the SERPs. How? We don't know, but I doubt they collect that data and don't leverage it.
 
quintana said:
Are you ignoring the fact that there was an update specifically targeting EMDs?

I'm talking about brand name domains.

Attempting to brand your EMD is different, don't you think?
Click to expand...

I'm saying if you have an EMD or partial EMD, how does google know if people are googling your brand or the general keyword?
 
EvilPenguin said:
I'm saying if you have an EMD or partial EMD, how does google know if people are googling your brand or the general keyword?
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And I'm saying is that branded EMD are a different ballgame. To brand an EMD you want an address, business directory listings, things like that to support it.

For what I'm talking about - a branded domain that doesn't receive any searches, encouraging people to search the name is what I'm suggesting as a way to get google to recognise a new brand.
 
EvilPenguin said:
I'm saying if you have an EMD or partial EMD, how does google know if people are googling your brand or the general keyword?
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Because you don't have h3 to h69 tags on your home page. You aren't building social accounts and web 2.0s with no activity. You aren't simply building your presence by building backlinks.
 
SEMD is the new thing now - instead of branding your EMD, you should be focused on EMDing your brand.
 
Another way to "game" searches for your brand is through Amazon Mechanical Turk. It's easy to figure out how to do so ;)
 
I just go in the last half year an authority 3 Phrase EMD - its for the main phrase the complete authority now with 6 indent sub pages shown at rank #1 and #3 for the most important PMD. The key is not that hard with 2.7 million other sites, but its an pretty good niche.

It was totally unharmed by every panda, penguin and EMD update.

I think its comes near as possible the idea of a "branded EMD" which is nothing more as a key phrase.

I did not touched that site for more as 18 month after i set it up and you would be surprised about how low in quality it is. Its not "bad" or "cheap" - but just very low about the average quality level in terms of content or html.

Which brought me a message: Its not all about quality, BH or SEO.

To much people forget about the second thing Google is so often talking about, after they mentioned the quality thing: Uniqueness

A site don't must be super high quality - the way to get a brand/authority is also be have something new or unique.

Which is, of course, damn harder as any quality level. You can outsource content and when you pay good you get in most cases good quality. It depends on your investment, more or less.

But to have a unique idea and setup a unique site - thats something you can't by on fiverr or here.

But its worth the work and something i will try to force in the future.
 
ly2 from WF said:
load up mass list of varied brand keywords in scrapebox, scrape the shit out of the list 24/7, earn "brand" searches?
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That wouldn't work, but something like it would in theory. If you'd be interested in hearing my ideas on it pm me. I've thought about something like this for quite a long time and if you're interested your input would be valuable.
 
ly2 from WF said:
you're so mysterious and interesting.
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I love sarcasm as well but the person right below you got it. Pay people a tiny amount of money every now and then to google your name and enter your website. 1 cent per visit for example would make 100 visits cost a dollar. Spend a couple of dollars per month and make sure that your brand is constantly searched. Tadah!
 
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