Being engaging -- social media

moltar

moltar

Violating Airspace
Jul 8, 2009
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Canada
Social media is all about engaging the "fan" or "follower" and not blasting them with spammy messages. But this is my sticky point. Can anyone recommend some reading on psychology of this? What gets people interested and what makes them engage into the conversation?
 
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I'm no $2,000 an hour social media expert from the bay but my guess is that it would be the same thing that keeps people engaged in the real world, useful/entertaining content. If a network posts on twitter about how their new debt settlement offer is converting at 20% then you'll probably make a note about it and move on about your day then promote it at whichever network will give you the highest payout on that offer. But if they post a big case study about how they started off with a 5% conversion rate and through ad/landing page tweaks and traffic optimization they were able to get it up to 20% then you would probably become "engaged" and bookmark the post, post a comment, remove your affiliate manager at that network from your AIM's blocked user list etc.
 
Good reads:

Influence - Robert Cialdini
How to Win Friends and Influence People - Dale Carnegie

But it will be up to you to carry the principles over to an online crowd.
 
moltar said:
Social media is all about engaging the "fan" or "follower" and not blasting them with spammy messages. But this is my sticky point. Can anyone recommend some reading on psychology of this? What gets people interested and what makes them engage into the conversation?
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Fear.

Say a 14 month old baby walks up and starts talking to you about something. You do not fear babies. You're free to ignore that baby.

Now, imagine a hugely muscled guy carrying a crowbar, a match and a stick of dynamite walks up and starts talking to you about something. You're going to nod your head and agree with whatever this guy is telling you, in hopes that he will go away.

I recommend you scare your audience. It works for horror movies.
 
Tell them you understand their problems with ____, and the product you're selling can help them with that. Be sure to describe all the stuff that's bothering them about their ____ issues, while at the same time mentioning your product as the solution.

They may not actually need _____, but it doesn't matter. You create a need by inferring they should do something about ______, or else _______ will happen.
 
How to Talk to Anyone - Google Books also gossip works well.

The Science of Gossip: Why We Can't Stop Ourselves: Scientific American

I know for a fact that if an article seems interesting, but has no comments, I won't read it. I usually read the comments and forum posts before ever clicking on the link if at all.

It's just more interesting that way. This wasn't really informative at all in any way shape or forum as a post, I just wanted to say it. In terms of social media, I usually read shit about people who are interesting/have interesting points of view.

They may not be the best or most knowledgable, but I'll damn sure be saying hmmm, that was interesting by the time I finished reading what they said. Also, staying ahead of the loop is extremely important too.
 
jdomaha said:
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Now, imagine a hugely muscled guy carrying a crowbar, a match and a stick of dynamite walks up and starts talking to you about something.
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wait, how can you carry a crowbar, dynamite AND matches? is this a 3 armed man. very scientific young padawan.
 
People will engage into discussions if the discussions are interesting. We need to keep on updating with latest info so that more number of people will be engaged in discussions.
 
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