Average Lifetime Customer Value By Channel

[Louey37]

Email Is Crushing Twitter, Facebook for Selling Stuff Online | Wired Business | Wired.com

Interesting.

TL;DR, don't use twitter to get your customers.

 

[BassHead]

I didn't realize the numbers were so skewed in one direction. Nice share!

 

[V@pr0N00b]

This is no surprise to me and is in line with all of my past experiences. Social media is not for selling, it is for driving traffic to lead captures. I think of it like panning dirt for gold.

 

[eliquid]

when has email never been at the top for selling?

when has social NOT sucked for selling?

 

[Gambit]

Nice little article. I'm also curious to how much Gmail's new automatic filtering of emails will affect e-mail marketing.

Gmail Introduces New Inbox, Automatically Filters Annoying Email: SFist