Average CTR on PPC advertising?

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fcreature

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Oct 24, 2006
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So I've started to run some google adword ads for CPA offers. They are targetted "Buy xxxx", "Free trial xxx" ads. What do you think is a decent CTR on my ads?
 


Has a lot to do with competition as well. I would say 4% is doing good on a competitive term.
 
Well, my average position is 4.4. I have a .06% CTR. I'm going to write some ad variations and see how those do.
 
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