The dilemma
Many industries pose a problem when it comes to getting links. For instance, how do you get links to a porn site? I had this problem with a website about bukkake (What? A Japanese fetish of mass ejaculation on a woman).
When I was asked to get links for the Bukkake website I first got many links from crappy porn directories and traded a few links with other porn sites, but that was all I could get. It provided me with a top 20 position but because budget was limited, I couldn’t rent/buy the amount of links the results above me had.
So how could I get links to a porn site with a limited budget? Good links would require some relevance to bukkake and in an ideal case the anchor text would contain the word bukkake.
The solution
The real question was: What would people link to? As I began brainstorming for linkbait it was clear to me that it would be hard to get any links to the Bukkake website. I needed a decent site that had little to do with erotic content.
Should I explain the working of bukkake in a clinical fashion? Should I publish some research explaining a mental illness causing the crave for bukkake? Or should I just take all sexuality out of bukkake?
The last option gave me an idea. Not that many people know the word bukkake (or act as if they don’t). The best related keyword to bukkake is “facial”. I would create a website about “John Bukkake” a professor of “facial dermatology” on the University of Calcutta, India.
Because this website was more about proving the success of the following technique, I can be very open about what we did. The website is still live, but it has no financial value for the customer anymore. Naturally I’m very discrete about other projects that still use suspicious techniques.
The problem with sharing techniques, is that search engines develop cures for them once they get overused. Once you share them, they lose their value. Hopefully this example won’t be copied exactly, but it should serve as an eye-opener to create your own mutation.
