At what Frequency level do you pause Facebook ads?
- Thread starter K-Noop
- Start date
Facebook Ad's have a metric called frequency, which measures the average amount of time a user has seen your ad. So a frequency of 5 would mean that the average user saw your ad 5 times.
I'm trying to figure out what other marketers think about the frequency metric and at what point is an ad being viewed too frequently.
Depends on how successful an ad is, how big your reach is, what your product is, what your CTR is...
I'd say 3-5 frequency cap is about right.
I'd say 3-5 frequency cap is about right.
Well the old standard use to be it took a consumer 7 times seeing your message/brand before they connected with you.
However, your talking about a single ad ( pic and message ) that no one has clicked yet most likely.. Id pause at about 4 which is what I do.
However, your talking about a single ad ( pic and message ) that no one has clicked yet most likely.. Id pause at about 4 which is what I do.
solid advice right there, its still a ballpark though. Ive seen a case study where people have a habit of not clicking the ad the first or second time they see it.
What about the people you see on the spy tools hitting a single account with an ad sometimes hundreds to thousands of times? They must be crushing it if they are running an ad that long to the same demo. I know they are affs too because it shows their server URL if they aren't cloaking.
Or am I misunderstanding the frequency measurable?
Or am I misunderstanding the frequency measurable?