Why Murdoch Can Afford to Leave Google for Bing - Advertising Age - DigitalMore traffic means more bragging rights and helps attract advertisers who need to reach a lot of people quickly, but each new increment of visitors is something less than a new gold mine. Most sites, for one thing, already have much more inventory than they can sell.
Thought this was interesting. Lots of unused inventory out there and sounds like its only increasing. Also sounds like Murdoch could use a decent ad sales guy or 2.