Arbi as sustainable cashflow option?

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krazyjosh5

krazyjosh5

theres GOLD in dem tubes!
May 28, 2007
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Alright Im putting this in the Newbie Questions section because I know this might be pretty damn newbish...

Is arbi a sustainable business model?

By that, I mean people talk about arbi as a 'temporary' way to build a quick cash flow etc. Noone seems to refer to arbi as a permanent way of generating income. From what Ive read, it seems like the easiest way to make mondo $$.

So.... is it sustainable? If so, why? If not, why?

As a bonus question, can anyone explain what would go into 'arbi resarch'. ie How do you figure out if keywords are worth bidding for? SpyFu for the CPC and...?
 


In my opinion "arbi" as a business changes too rapidly and it's dependable in many fragile sources. Basically arbi is balancing between cheap traffic source and high paying advertisers. When this gap closes, arbi ceases to exist in that particular area. I agree, there's still many profitable ways to do arbi, but like wise man once said, don't put your eggs in one basket...
 
bubbles, AWESOME!

Thanks! +rep

(micfire, your answer was helpful, as well :D thanks)



bubbles - shit, those first two links confused me a little. (my fragile noob brain!)

so the point of arbitrage is to...
a.) Use CPC estimate tools to guesstimate how much the Adsense click payout to you will be
b.) Set up a page thats targeted so that Adsense hopefully will advertise those more expensive ads
c.) Bid on longer tail, cheaper keywords that will point to your site
d.) Hope Adsense serves the higher priced keywords, hope your visitors click those higher priced keywords
e.) Profit?
 
...and if thats the case, could you recommend any sites/posts about Adsense targeting
 
General SEO techniques apply for targeting I think. Use the keyword in the URL/Title/H1 tags.

As for how arbi works, you have it right.

1. Find a niche with a high PPC
2. Create a page around a high paying keyword in that niche.
3. Drive traffic to that page bidding on longtail keywords, which are cheaper.

The key is to bid on LOTS of long tails.

Ex. You could get 1 click for a $1.00 keyword, or you could get 100 clicks for $0.01 keywords... These are the long tails, usually 5-8 words in length.
 
and does it need to be a highly searched term (those long-tail keyword variants)? it seems like there wouldnt be alot of highly searched, no competition terms... also, what are your favorite places to research terms and cpcs and traffic and such? right now im using google keyword tool on cost and ad position estimates for CPC info...
 
Thats the whole point. Long tail keywords do not have the same traffic that the more broad terms do. For example, lets say your bidding on the term "blue widgets".

You might bid on the following terms:
Informaton on blue widgets
best prices on blue widgets
buy a blue widget
alternatives to green widgets
dark blue widgets
Buy blue widgets in Colorado

Each of those terms may only get like 1000 hits a day, much less than the main term. Although when you multiply 1000 hits x 8 keywords, thats traffic is closer to the traffic of the main term. The benefit is that long tails cost less than the main term, which is key in arbi.
 
Excellent thread. Lots of useful info :D

Here's a question from another noob about to set up his first arbi site: How much content is good for an arbi site?

It seems like a bit of a catch-22 because if you have too little, google will label you as an MFA and shut you down. Too much, and you give the users too many links to click on and thus decrease your overall CTR, so how many words or pages would be ideal?
 
Yes, Im interested in the answer to that too. After the Google arbi crackdown, it seems like a fine line..
 
bump for an answer to Aveligand's question...

Aveligand said:
Here's a question from another noob about to set up his first arbi site: How much content is good for an arbi site?

It seems like a bit of a catch-22 because if you have too little, google will label you as an MFA and shut you down. Too much, and you give the users too many links to click on and thus decrease your overall CTR, so how many words or pages would be ideal?
Click to expand...
 
Its not so much the amount of content, but the links... There is a link somewhere about Jon's definition of Arbi 2.0. If you follow that Google won't label you as MFA.
 
I know you're supposed to have "about" "privacy" "contact", and 1 or 2 (well hidden) links to authority sites, but surely content matters as much, if not more?


bubbles said:
Its not so much the amount of content, but the links... There is a link somewhere about Jon's definition of Arbi 2.0. If you follow that Google won't label you as MFA.
Click to expand...
 
also, before launching an arbi site, do you want to ensure google is serving the higher priced ads in adsense by refreshing the page a few times before hand?

and, if google serves up X ad, assuming you dont change the page at all, will X ad always come up? how fast do page changes result in ad changes?
 
and can you serve 100 niches off of one domain (using subdomains)?

and is there an automated way to fill up an adwords account with bids on long tail keywords?

(i promise thats it!.. for now)
 
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